Home-Based Business: From Farmers Market to Scalable Business

Many successful businesses begin small by testing products, building loyal customers, and refining operations before expanding. In this session, participants will hear directly from a bakery owner who built a thriving business by selling just one day a week at a local farmers’ market and is now expanding into a brick-and-mortar production space.

We will explore the strategies behind their growth, including product development, customer relationships, pricing, production planning, and knowing when to scale. Attendees will gain practical insights on how a simple market booth can become a powerful launchpad for a sustainable business.

This session is ideal for home-based and small food entrepreneurs who want to test their products, grow demand, and expand strategically.