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Start Smart

Wed 11:00 AM to 1:00 PM
Topic: Start-up Assistance

Do you have lots of questions about how - or whether - to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things? Your SV SBDC has answers, information, and resources to help. In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know. Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Speaker(s): Joyce Krech: Joyce has served with the Small Business Development Center (SBDC) since 2000 and as Director since 2011. She is a Certified Business Advisor with the Virginia SBDC Network and a Certified GrowthWheel Advisor. Joyce was recognized in 2006 as the Virginia State Star by her colleagues within the Virginia SBDC. Prior to her work at the SBDC, Joyce taught Business, Accounting, and Computer classes at Dominion College and has 30+ years of practical experience in small business and non-profit management, operations, marketing, and finances. She currently serves on the Harrisonburg Loan Fund Committee, the Planning Team for the Non-Profit Institute, and is active in regional and local initiatives to support and promote small businesses. A lifelong "Valley Girl," Joyce earned her BA from Bridgewater College and her MA in Technical and Scientific Communication from James Madison University. Allison Dugan: Allison Dugan has served the Valley SBDC as a Business Advisor and has been recently promoted to Assistant Director. Allison started her work with the SBDC as the Program Manager for “What’s Cooking – The Business of Food”, a community-wide initiative to celebrate food-related businesses and entrepreneurs in Harrisonburg and Rockingham County. She is a Growth Wheel Certified Business Advisor on the SBDC team with a special focus on helping clients with Marketing. She has an extensive background in Tourism Development and was most recently the Director of Sales and Marketing for Shenandoah Caverns. Allison has been involved with the Virginia Hospitality Travel Association and Shenandoah Valley Travel since 2002 and served a full term as a Director on the Board in the Harrisonburg Rotary Club. She currently serves as a BOLD Leadership Mentor with the Harrisonburg - Rockingham Chamber of Commerce and begins her term on the Board of Trustees with the Harrisonburg - Rockingham Historical Society in 2019. Allison is originally from “South Jersey” but has lived in Massanutten for over 23 years raising her two daughters now grown, Nichole and Kristie. She has been taking MBA level coursework toward a graduate certificate and holds a Bachelor of Fine Arts from Moore College of Art & Design in Philadelphia. Allison is a NASBITE CGBP, a Certified Global Business Professional.

Permits are required for the JMU Ice House Lot. Parking Options: 1) You may park in the Water Street Parking Deck, one block from the Ice House, or the City Municipal Lot on Liberty Street. 2) Two-hour street parking is available on Bruce Street, across from the Ice House. 3) In order to park in the JMU Ice House Lot on Bruce Street, you must display a JMU Parking Permit or an Ice House Temporary Parking Permit. The permit will be date specific and should be displayed on your vehicle dashboard. To pick up your permit, pull up in the circle at front of the building and go into the lobby, where Parker Mercer or SBDC staff will hand you the permit. You can then proceed to the lot and park anywhere (note the handicapped spaces!) in the LOWER lot. Do not park above the signs.

Fee: $ 25.00

You may pay by check-made payable to JMU, exact cash (instructor will not have change) or credit card. A state mandated $50 fee will be assessed for any check returned by the bank.

Phone: (540) 568-3227


Shenandoah Valley SBDC
JMU Ice House
Room 106
127 West Bruce Street Harrisonburg, VA 22801
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