Business Smarts- Email Marketing: The Secret Weapon You Need to be Using:

We send them, receive them, and communicate with them every day, but are you using email to its full potential as a marketing tool? Email marketing is a powerhouse that can accelerate customer acquisition and retention. Learn exactly what you need to use email marketing to your advantage, how to simplify the process, and the trade secrets that your competitors wish they knew.

Speaker(s): Brooke Anderson: Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

Permits are required for the JMU Ice House Lot. Parking Options: 1) You may park in the Water Street Parking Deck, one block from the Ice House, or the City Municipal Lot on Liberty Street. 2) Two-hour street parking is available on Bruce Street, across from the Ice House. 3) In order to park in the JMU Ice House Lot on Bruce Street, you must display a JMU Parking Permit or an Ice House Temporary Parking Permit. The permit will be date specific and should be displayed on your vehicle dashboard. To pick up your permit, pull up in the circle at front of the building and go into the lobby, where Parker Mercer or SBDC staff will hand you the permit. You can then proceed to the lot and park anywhere (note the handicapped spaces!) in the LOWER lot. Do not park above the signs.

Fee: No Cost