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USPTO-Trademark Basics: What Every Business Should Know Now, Not Later

Thu 10:00 AM to 2:00 PM
Topic: Managing a Business

Join us for an overview of the use and protection of trademarks for your business: - How trademarks, patents, copyrights, domain names, and business names all differ. - Critical factors in selecting a trademark that will be federally registrable and legally protectable. - Clearance searches and whether to use an attorney, and impact of cease-and-desist letters. - Federal application process and the role of the USPTO. - How to avoid "scams" perpetrated by companies not associated with the USPTO - What happens after registration and how to keep a registration alive.

Speaker(s): Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia. Currently, he is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

Co-Sponsor(s): United States Patent and Trademark Office & Shenandoah Valley Small Business Development Center

Parking Options: 1) You may park in the Water Street Parking Deck, one block from the Ice House, or the City Municipal Lot on Liberty Street. 2) Two-hour street parking is available on Bruce Street, across from the Ice House. 3) In order to park in the JMU Ice House Lot on Bruce Street, you must display a JMU Parking Permit or an Ice House Temporary Parking Permit. The permit will be date specific and should be displayed on your vehicle dashboard. To pick up your permit, pull up in the circle at front of the building and go into the lobby, where Parker Mercer or SBDC staff will hand you the permit. You can then proceed to the lot and park anywhere (note the handicapped spaces!) in the LOWER lot. Do not park above the signs.

Fee: No Cost

Phone: (540) 568-3227


Shenandoah Valley SBDC
JMU Ice House
127 West Bruce Street Harrisonburg, VA 22801
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