No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers whom you intend to pursue. Once you have that information, you’ll have a much better chance of capturing those customers for your business. Join us to learn how to effectively use this important business skill!
Speaker(s): Christine Kriz, MBA
Co-Sponsor(s): City of Winchester EDA
Please check the lfcc.edu website if we encounter bad weather. If LFCC closes we will have to reschedule the class.
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.