Social Media Marketing

About this workshop

Social media can be a valuable tool for connecting with customers, increasing visibility, and supporting business growth. This workshop provides practical guidance to help small business owners better understand how to use social media as part of their overall marketing strategy.

You’ll learn how to:

• Identify the social media platforms that best fit your business goals.
• Create engaging content that connects with your target audience.
• Develop a simple and consistent social media posting plan.
• Measure basic performance metrics to improve your marketing efforts.

Who should attend

This workshop is designed for small business owners and entrepreneurs who want to build or strengthen their social media marketing knowledge, whether they are just getting started or looking to improve their current approach.

What you’ll walk away with

Attendees will leave with practical strategies, increased confidence in using social media for their business, and actionable ideas they can begin applying right away.

Presented by Andy Gyurisin, Director, Laurel Ridge Small Business Development Center

Registration is required

Funding Disclosure: The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/. The Virginia SBDC is nationally accredited by America’s SBDC.