Social Media for 2027: Stop Posting and Start Building a Community

About this workshop

Social media continues to evolve, making it more important than ever for business owners to understand what works. This forward-focused workshop explores today's most effective social media strategies, including AI, storytelling, engagement, and content creation that turns followers into customers.

You’ll learn how to:

• Incorporate AI tools to improve your social media planning and content creation.
• Create compelling stories that connect with your target audience.
• Increase engagement through effective social media strategies and best practices.
• Develop content that helps convert followers into customers.

Who should attend

This workshop is ideal for small business owners, entrepreneurs, and marketing professionals who want to strengthen their social media presence and use today's tools and strategies to grow their business.

What you’ll walk away with

You'll leave with practical ideas, actionable strategies, and a clearer understanding of how to use social media more effectively to engage your audience, create meaningful content, and support your business goals.

Presented by

Andy Gyurisin, Director, Laurel Ridge Small Business Development Center

Registration is required.

Register here

Funding Disclosure

The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.