Workshop Two: Creating Destinations|Turning Customers into Community Explorers

About this workshop

Today's customers are looking for experiences, not just transactions. This session explores how businesses of every type contribute to creating a destination where people want to spend more time, return more often, and tell others about their experience.

You’ll learn how to:

• Create memorable customer journeys.
• Identify partnership opportunities that extend the visitor experience.
• Discover simple, low-cost ideas that encourage customers to explore more of the community.
• Strengthen every business along the way by creating destination-focused experiences.

Who should attend

This workshop is designed for business owners, entrepreneurs, and organizations interested in creating memorable customer experiences and encouraging visitors to spend more time exploring their community.

What you’ll walk away with

Participants will learn how to create memorable customer journeys, identify partnership opportunities that extend the visitor experience, and discover simple, low-cost ideas that encourage customers to explore more of the community while strengthening every business along the way.

Presented by

Andy Gyurisin, Director, Laurel Ridge Small Business Development Center

Registration

There is no fee to attend, but registration is required.

Funding Disclosure

The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.