Google Tools for Your Business - Hands on Workshop

About this workshop

Your Google tools can help customers find your business online and give you useful information about how people interact with your website. In this hands-on workshop, you’ll work directly in your own business accounts to check that essential Google marketing and measurement tools are set up, connected, and accessible.

You’ll learn how to:

• Review your Google Business Profile information, account access, and presence on Google Search and Maps
• Check your Google Analytics 4 (GA4) setup for website traffic and visitor measurement
• Review Google Search Console for search performance, indexing, and website health
• Check Google Tag Manager for managing tracking codes and website measurement

Who should attend

This workshop is designed for small business owners who want practical, hands-on help reviewing and strengthening the Google tools that support their online presence and website measurement.

What you’ll walk away with

You’ll work directly on your business accounts with the goal of leaving with your essential Google tools properly set up, connected, and working for your business. You’ll also have a clearer understanding of your account access and any follow-up steps that may be needed.

Presented by

Jeff Rossignol, Capwise Marketing

Before you attend

Please bring the laptop computer you normally use for your business and make sure you know your passwords and can access your accounts before arriving.

If available, bring or confirm access to:

• Your business Google account login
• Administrator or editor access to your website, such as WordPress, Wix, Squarespace, or Shopify
• The ability to add tracking or verification code to your website
• Your domain registrar or DNS management account
• The Google account that manages your Google Business Profile

If an employee, web developer, marketing company, or former employee controls any of these accounts, request access before the workshop.

Registration

Registration is required.

Date: September 29, 2026

Time: 12:00–1:00 p.m.

Location: Strasburg Town Hall, 174 E King Street, Strasburg, VA 22657

Funding Disclosure

The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.