Launch LYH: Starting a Business -

"Launch LYH (Track 1): Open a Storefront" is an eight-week educational program designed for aspiring entrepreneurs who are new to business and interested in opening a brick-and-mortar location in Downtown Lynchburg. Participants are required to attend all eight weekly sessions, which take place on Monday evenings.

Current calendar (topic schedule subject to change):

Week 1: Program expectations and creating a product that stands out

Week 2: Understanding Industry Trends, Your Customers, & Market Fit

Week 3: Marketing, Sales and Your Brand

Week 4: Business models, telling your story, and risk planning

Week 5: Finance Part 1

Week 6: Finance Part 2

Week 7: Preparing for a location in Downtown with the City of Lynchburg

Week 8: Pitch Prep