Part 1: Branding and Messaging to Cut Through the Noise
CORONA KICKSTART SERIES: Recharging Your Marketing – and Your Business – in the Wake of COVID-19
A strong brand and clear messaging are critical to your business surviving the effects of the coronavirus pandemic. Your challenge is to find the right message at the right time, while maintaining a good reputation.
Key Learning Objectives and Actionable Insights:
- Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
- Gain clarity on the types of messages to send in order to get and keep customers.
- Understand timing and tone of messaging and the role each plays in customer engagement.
You’ll also walk away with actionable questions and outside resources you can use to guide your branding and messaging efforts.
Presenter: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing
The ZOOM link will be in your email reminder 24 hours prior to the virtual class-PLEASE WATCH FOR IT!!
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.