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Virginia SBDC

Part 3: Reaching Your Customers in a Changing Marketplace

Tue 2:30 PM to 3:30 PM
Facilitated by Virginia SBDC
Topic: Marketing and Sales

CORONA KICKSTART SERIES:  Recharging Your Marketing – and Your Business – in the Wake of COVID-19

The coronavirus crisis is dramatically changing why, when, and how customers are buying products and making purchase decisions. As you manage your small business through the crisis, are you taking the steps necessary to make sure you are aware of and responding to those changes to keep your business on track?

Key Learning Objectives and Actionable Insights:

  1. Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
  2. Understand the importance of adapting your marketing channels to meet the customer needs.
  3. Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.

You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.

Presenter: Kelly Starzec, Managing Director, Freesia Marketing

You will also need to register in Zoom, please do not exit the registration until you have also registered in Zoom

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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