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Virginia SBDC

How to Generate Leads Using Digital Marketing Tools

Thu 4:00 PM to 5:30 PM
Facilitated by Virginia SBDC
Topic: Marketing and Sales

Digital Lead Generation

Turning online activity into sales can boost your revenue and profits. In this roundtable event you will hear from other local business owners about how they use digital media to grow their business. They'll share what tools and process helped them increase the number of prospects in their sales funnel.

This live session will cover:

  • What B2B techniques work to attract large enterprise buyers
  • How B2C, social selling and influencers can increase retail sales
  • How to use a customer relationship management system and curated content to merge lead generation and in person prospecting
  • How to use paid social media for special event marketing.

Join our panel of SBDC advisors and clients to learn how you can leverage these same tools to drive growth and profitability in your own business.

Our Speakers:

  • Angie Toney, Owner Angel Financial Services
  • Harish Bikmal, CEO Zenaviv
  • LaSondra Grey, Owner Reflections Image Center & Skin Care Institute - 
  • Mark Bradley, Owner Legacy Concerts
  • Terry Saeger , LSBDC Sales and Marketing SME
  • Elis Devlin, LSBDC digital marketing SME
  • Subodh Nayar, moderator

Zoom Webinar link will be provided before the session date after you register.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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