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Virginia SBDC


Thu 12:00 PM to 1:30 PM
Facilitated by Virginia SBDC
Topic: Managing a Business


Marketing – Putting your best face forward and bringing parents to your door

In today’s environment, every enrollment counts. The ability to fill those slots is largely dependent on how well you can market your child care center. In this webinar we will provide practical and cost-effective strategies you can use to meet your enrollment goals.

You’ll learn:

  • Ways you can leverage social media and search engine optimization to drive interest
  • How to create a digital storefront that attracts even the most discerning parents
  • Tips on using data to make more informed decisions about your marketing and promotional tactics

Presented by: Lauren Small, business consultant and the owner of Early Education Business Consultants, LLC

Zoom link will be sent out after registration.

Lauren Small, CEO, is a business consultant and the owner of Early Education Business Consultants, LLC, a boutique consulting firm focused on improving business systems, practices and automation to improve the quality of early childhood businesses. To date, Lauren has consulted with several hundred early childhood programs nationally and in her community of Hampton Roads, Virginia. Lauren designed the Early Education Business Program in 2010, a program that encourages and educates ECE businesses to learn and adopt best business practices, leading to an increase in child enrollments and a decrease in employee turnover. She is the co-founder of the South Hampton Roads Leadership Academy, a leadership development program for early education providers. She passionately worked to establish the Hampton Roads Shared Services Alliance in 2019.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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