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Virginia SBDC

Benchmarking Beer & Spirits: How to Leverage the Power of Data

Wed 1:00 PM to 2:00 PM
Facilitated by Virginia SBDC
Topic: Marketing and Sales

While delicious products, appealing branding, and good partners are strong assets for a brewery or distillery, they’re no guarantee of success.  The business of brewing and distilling requires a thorough understanding of company performance, but it’s not always clear how to capture and interpret data. Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will speak with Chris Farmand, Founder and CEO of Small Batch Standard, about the core metrics breweries and distilleries should be tracking and strategies for improving performance.

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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