Distributor Relations: Building Strong, Mutually Beneficial Relationships with Your Wholesalers

Alcohol distribution in the United States is governed by the three-tier system, which means that distributing craft beverage producers’ success requires healthy working relationships with their wholesalers.  In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Craft Beverage Strategic Advisor Julie Rhodes about the tools and strategies that breweries, wineries, cideries, and distilleries can employ when working distribution partners towards mutual success.   Speaker: Julie Rhodes, Owner, Not Your Hobby Marketing    With over 2 decades of experience on the business side - supplier sales, digital marketing, and distribution management - of the craft beverage industry, Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.

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