Building and Guiding an Effective Craft Beverage Sales Team

To compete in the increasingly competitive distribution space, alcohol producers need to hire, equip, and incentivize their sales teams intelligently. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn, Founder of craft beverage analytics firm Full Count, what tools and strategies are most effective for craft beverage producers looking to maximize their sales staff’s impact in the market.

SPEAKER: Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy). He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching. Originally from Alabama, Ben now lives with his wife and son in Charlottesville.

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