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Virginia SBDC

Making the Most of Your Craft Beverage Membership Club

Fri 11:00 AM to 12:00 PM
Facilitated by Virginia SBDC
Topic: Marketing and Sales

With distribution tightening, many alcohol producers are looking to direct-to-consumer sales as a high-margin strategy for driving profits. But there’s a limit to the volume achievable via the tasting room. That’s why it’s important to build and grow effective membership clubs – they extend DTC sales beyond the TR and create strong customer bonds.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Janine Aquino, Senior Consultant at Aquino Baron Consulting, how producers can make the most of their membership clubs.

 SPEAKER: Janine Aquino is a business consultant and entrepreneur with 30 years of experience in the craft beverage industry. Raised on a vineyard in the Hudson Valley by a family of wine importers, Janine is the fourth generation to work in the beverage industry. With her experience at the helm of multiple wineries, Janine has deep expertise across a range of topics, including start-up management, ROI analysis, and market strategy, to name a few. Today, Janine serves craft beverage producers in Virginia and beyond through her firm, Aquino Baron Consulting.

  Your registration is not complete until your register in Zoom.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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