How Craft Beverage Producers Can Build High-Impact Events Programs

When public-facing events are done well, they seem effortless, but it takes careful planning, intelligently allocated resources, and a strong team to build a successful craft beverage events program. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will speak with industry consultant Kathy Artus about how to design and execute a range of event formats, from major festivals to privately booked events and beyond.

SPEAKER: Kathy Artus is a Business Development Strategist and Consultant with over 15 years of strategic partner engagement, corporate relations and account management experience. Kathy has held positions in corporate relations, sales and event management, including Director of Events and Hospitality at James & Dolley Madison’s Montpelier, Director of Sales and Marketing for Blenheim Vineyards, and Event Manager at Thomas Jefferson’s Monticello in Charlottesville, VA. She was also a three-time co-chair for the University of Virginia Children’s Hospital’s annual fundraiser, The Main Event. Kathy spent over seven years at Carlson Companies of Minneapolis as an Account Executive with increasing responsibility in Loyalty & Retention Marketing. Kathy received her Bachelors of Science in Business Administration from the University of Minnesota’s Carlson School of Management. She’s a cheesehead from Wisconsin and a diehard Packers fan.  

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