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Virginia SBDC

Developing an Alcohol Wholesale Strategy

Thu, Feb 15 11:00 AM to 12:00 PM
Facilitated by Virginia SBDC
Topic: Marketing and Sales

A complex undertaking even in the best of circumstances, alcohol distribution is not for the faint of heart. But producers can avoid many of the pitfalls and shortcomings that their peers succumb to by developing a thoughtful and resourced wholesale strategy.

In this informational webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn, founder of Full Count Analytics, what planning is required for a producer to set themselves up for success in the distribution game.

Speaker: Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy). He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching. Originally from Alabama, Ben now lives with his wife and son in Charlottesville.

Registration is not complete until you register in Zoom.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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