Analyzing Today’s Tasting Room Trends

With distribution continuing to tighten and consumer preferences shifting, tasting room sales are more important than ever.

In this edition of the Craft Beverage Conversation webinar series, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Andrew Coplon, Founder of Secret Hopper and Craft Beer Professionals, about the latest trends in own-premise sales and strategies for maximizing TR sales.

Speaker: Andrew Coplon is the Founder of Secret Hopper and Craft Beer Professionals. Andrew helps breweries nationwide create more memorable and profitable taproom experiences using data-based insights gathered from thousands of visits. He has successfully built a community of 16,000 Craft Beer Professionals dedicated to the growth and betterment of our industry across the United States. In September, Andrew is organizing the inaugural Virginia Brewers Conference. When he isn’t building relationships on Zoom or meeting you for a pint, he enjoys climbing jungle gyms with his son, Max, or planning the next adventure with his wife, Stacie.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.