How Craft Producers Can Find Value in Sustainable Practices

To reach consumers and distinguish themselves from their much larger competitors, small craft beverage producers need to find impactful ways to speak to consumers’ values, including an established market preference for local, sustainable products.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Steve Haring of Virginia Agroecology Services how producers of all sizes and business models can implement and convey sustainable practices to grow their audience.

Speaker: Steve Haring is an independent agronomist and sustainable agriculture professional. He shares his passion for resilient and diverse food systems through Virginia Agroecology Services, his sustainable agriculture consultancy. Steve has over a decade of experience as an agricultural researcher, including PhD research in orchards and vineyards at UC Davis and experience with annual and perennial cropping systems across the United States.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.