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Virginia SBDC

Entrepreneurship Through a Franchise (ETF) vs. Entrepreneurship Through Acquisition (ETA)

Jun
19
2025
Thu, Jun 19 12:00 PM to 1:30 PM
Online
Facilitated by Virginia SBDC

Entrepreneurship Through Acquisition (ETA) has been getting a lot of attention lately. As a result, the market has been flooded with individuals and investor groups looking to acquire healthy businesses from a retiring owner. While the concept is sound - younger entrepreneurs coming in with fresh ideas and growing the established business while leveraging its existing customer base, brand recognition, and infrastructure - good acquisition targets can be hard to find and the best ones may not be close by or affordable.

Entrepreneurship Through a Franchise (ETF) might be a more viable alternative, as it mirrors many of the principles of ETA. In this webinar, you will learn:

  • How acquiring an existing franchise location is the most similar to ETA with the added benefit of an experienced franchisor helping you with your turnaround and growth.
  • Franchises that help new franchisees identify independent businesses that are ripe for acquisition and growth through conversion into the franchise model.
  • When launching a new franchise location from scratch may mean starting off with brand recognition and/or existing customers from national accounts
  • How all of these models can empower entrepreneurs to scale proven models, leverage existing systems, and accelerate their growth with reduced risk.

Whether you are an aspiring franchise owner looking to rapidly scale your business, an independent business operator wanting to launch a profitable new division, or an ETA enthusiast, you won't want to miss this webinar!

By registering for this seminar, you grant Virginia SBDC permission to share your name and email address with the speaker.

Your registration is not complete until you register in Zoom.

Speaker(s): Heather Rosen, President of FranNet of Virginia and D.C.

Co-Sponsor(s): FranNet of Virginia and DC, a franchise advisory and development services firm with 50+ offices in North America


Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.

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