Building a Better Beverage Brand

The days when product quality alone spelled success in the craft beverage industry are behind us. Consumers have access to more options than they'll ever get to explore, so companies need to find efficient and compelling ways to convey their value proposition via strong branding.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Jeremy Murrell, Founder and CEO of Morpheus Brand Consulting how to build a winning craft beverage brand, whether new, established, or heritage.

Speaker: Jeremy Murrell founded Morpheus to help brands stop guessing about marketing and start growing. With over 25 years of experience in marketing, market research and behavioral science - including two decades of shaping some of the world’s most iconic spirits brands - he's seen firsthand how a clear marketing strategy can transform a brand’s growth trajectory. At Brown-Forman Jeremy worked on brands that include Jack Daniel’s, Woodford Reserve, Old Forester and Herradura tequila to define brand positioning, craft marketing strategies and uncover opportunities for growth.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.