What To Do When Distribution Isn't Working
Many craft beverage producers - especially those in operation for 5+ years - rely heavily on distribution to drive volume sales and topline revenue. But a crowded marketplace, downward consumption trends, and other headwinds mean that distribution just isn't working for a lot of companies these days.
In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Julie Rhodes of Not Your Hobby Marketing about the various struggles facing producers and the strategies they can deploy to get back on track.
Speaker: Julie Rhodes, Not Your Hobby Marketing
A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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