Taking Advantage of Tourism Resources as a Craft Beverage Producer

In most instances, Virginia companies that produce alcohol aren’t just manufacturers – they welcome customers into their facilities as hospitality and tourism businesses. As such, there’s a world of tourism support available to those who know how and who to ask.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Laura Messer, Destination Development Manager at Virginia Tourism Corporation about the bevvy of resources that producers can leverage to improve the volume and experience of visitors coming to their taprooms and tasting rooms.

Speaker: Laura Messer is a Destination Development Manager for the Virginia Tourism Corporation with a focus on the Chesapeake Bay and Coastal Virginia regions including the Eastern Shore. Laura has been with VTC since 2022. Previously, Laura spent nearly 14 years with James City County working in tourism marketing and economic development. She has a Master’s degree from Arizona State University and a Bachelors in Communication with a focus in public relations from George Mason University. Laura serves as a board member on the Virginia Oyster Trail. Laura is a Hampton Roads native and loves entrepreneurship, sharing good news and trying new barbeque.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.