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Virginia SBDC

Drafting Your Craft Beverage Sales Team

May
7
2026
Thu, May 7 11:00 AM to 12:00 PM
Online
Facilitated by Virginia SBDC
Topic: Marketing and Sales

Whether distribution is a major revenue driver or simply rounds out a strategy heavy on direct-to-consumer sales, it’s important to have skilled representatives advocating for your brand in the market. But too many producers make do with untrained, part-time sales team and wind up losing ground.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Julie Rhodes of Not Your Hobby Marketing the people side of outside sales.

Speaker: Julie Rhodes, Owner, Not Your Hobby Marketing
With over 2 decades of experience on the business side - supplier sales, digital marketing, and distribution management - of the craft beverage industry, Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.


Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.

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