Beverage Budgeting: Understanding Margins in Different Sales Channels

Every craft beverage producer appreciates that the same drop of liquid can make more or less money depending on the channel in which it's sold. But what's harder to grasp is how to capture true margins and balance your sales mix.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Matthew Brown, Virginia Wine Coalition Coordinator and founder of MWJ Brown Consulting, about how producers can get a deeper understanding of COGS and set healthy margins for various DTC channels such as wine club, tasting room sales, shipping, and distribution

Speaker: Matthew Brown is the Coordinator of the Virginia Wine Coalition and founder of MWJ Brown Consulting, where he helps wineries strengthen their operations through hospitality training, consumer research, and financial benchmarking — including the Coalition's Cost of Production initiative. With over 15 years in the wine trade, he holds a Diploma in Wines & Spirits from the Wine & Spirit Education Trust, is a student of the Institute of Masters of Wine, and he teaches at the Capital Wine School in Washington, D.C. Having worked across Virginia, California, and Argentina, Matthew brings both a global perspective and a hands-on understanding of what it takes to run a profitable winery in Virginia.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.