AI FUNDAMENTALS-Playbook Focus: AI for Marketing

About this workshop

AI is changing how customers discover, evaluate, and connect with small businesses. As more people turn to AI tools instead of traditional search engines, business owners need to understand how AI can strengthen their marketing efforts and increase their visibility online. Part of the AI Fundamentals: A Playbook for SMBs series, this focused session explores practical ways to use AI for marketing. You'll gain insight into the tools and strategies that can help you create content more efficiently, improve customer engagement, and position your business to be found through AI-powered search experiences.

You’ll learn how to:

• Create marketing content more efficiently using AI tools.
• Explore how chatbots can support lead capture and customer engagement.
• Automate marketing and customer relationship tasks using AI and CRM tools.
• Understand the basics of Answer Engine Optimization (AEO) and how AI-powered search is changing customer discovery.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and marketing professionals who want to better understand how AI can support their marketing efforts. It is especially valuable for those looking to improve efficiency, expand their online presence, and prepare for the growing role of AI in customer search and discovery.

What you’ll walk away with

You'll leave with a practical understanding of how AI can support your marketing initiatives, where these tools provide the greatest value, and which strategies may be the best fit for your business. You'll also gain a clearer understanding of how AI is changing the way customers find businesses and what steps you can take to stay competitive.

BEFORE YOU ATTEND

This workshop is part of the AI Fundamentals: A Playbook for SMBs series. If you are new to the series, we recommend you watch the introductory session – AI FUNDAMENTALS: The Small Business Owner's Playbook - to build a broader foundation for using AI in your business.

Presented by

Lori Zeoli, CEO and Founder, xpLORIZE AI Advisors, LLC - an artificial intelligence consulting agency that primarily services small business owners and solopreneurs

Registration is required.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.

Funding Disclosure

The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.