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Virginia SBDC

Tracking Financial Performance in the Craft Beverage Production Industry

Dec
15
2026
Tue, Dec 15 10:00 AM to 11:00 AM
Online
Facilitated by Virginia SBDC
Topic: Managing a Business

It takes a lot of money to build and run a craft beverage production business, but it's not always clear how to move from topline budgeting to actionable, tactical steps to improve financial performance. Each team has a tangible impact on the bottom line, so how can leadership make sure that each is on track and make adjustments when they're not?

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Kary Shumway, founder of Beer Business Finance, about the ways in which operational management can improve a brewery, winery, or distillery's financial position.

Speaker: Kary Shumway is a CPA, former brewery and beer wholesaler CFO, and founder of Craft Brewery Financial Training and the Beer Business Finance Association. With more than 20 years of experience in the beer industry, Kary helps brewery owners and managers improve profitability, cash flow, and financial decision-making. His work focuses on practical, results-oriented financial tools and systems, including brewery benchmarks, KPI dashboards, financial planning, manager training, and the Brewery Financial Operating System. Through workshops, toolkits, and personalized 1:1 financial consulting, Kary helps breweries turn their numbers into clear priorities and actions that produce measurable results. Kary is also the author of Beer Business Finance and Brewery Finance Basics.

A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.


Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.

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