Competing with the Big Boys

Large box stores and national chains can be strong competition for local retailers. Independent retailers need to understand how to have a strategy to keep their existing customers buying and how to win new customers. This workshop is for independent retailers who want to better compete in today’s marketplace. Learn how to: Treat your customers Choose and position your products Build on community involvement Create and communicate your niche Make your business a shopping destination Out maneuver on social platforms Create a memorable experience for the customer

Speaker(s): Presented by Kim Ray, Business Analyst & Training Coordinator, Longwood SBDC Guest Speaker: Marc Willson presented by Sheri McGuire, Executive Director, Longwood SBDC

Co-Sponsor(s): Sponsors: Longwood SBDC, George Mason University, Virginia SBDC, U.S. Small Business Administration, Downtown Farmville, Farmville Area Chamber of Commerce

Fee: No Cost