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Virginia SBDC

Market Insight and Research

On Demand
Until Dec 31
Online
Topic: Marketing and Sales

Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Topics covered by this course include: The market research process The market enviornment Researching your industry Researching business customers Estimating market size Creating a sales forecast Customer survey techniques Consumption chain analysis


Fee: No Cost



U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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