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Creating Buzz: Small Business Marketing

On Demand
Until Jun 03
Online
Topic: Marketing and Sales

The objective of this course is to help you understand how marketing activities are actually conducted in a small business. This course will convince you that buzz and word-of-mouth does not just happen, instead it must cultivated and strategically crafted with an underlying architecture. After going through this course you will become a master of self-organized customer networks by leveraging hubs and connectors. This course will help you to choose and maximize the right marketing weapons for your message. Overall this course will help you to achieve a high return on imagination as opposed to return on investment. Topics covered by this course include: What is buzz and how does it spread? Understanding networks Hubs and connectors Your positioning and message Choosing your marketing weapons Word of mouth tactics Return on imagination From message to action Public relations and publicity Creating a marketing plan


Fee: No Cost

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