A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: Discover your unique value proposition Define your brand Identify your target customer Audit your current marketing channels Prioritize new marketing channels and advertising Next steps to grow your marketing efforts Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization. Ilsa Loeser uses real-world examples from Southside Virginia organizations that are telling their story in new and compelling ways, leading to followers, clients and sales.
Speaker(s): Ilsa Loeser, Letterpress Communications
Co-Sponsor(s): LSBDC, GMU, VSBDC, SBA, The Franklin Center, Letterpress Communications
Fee: No Cost