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Marketing 101

Wed 2:00 PM to 4:00 PM
Topic: Marketing and Sales

A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: Discover your unique value proposition Define your brand Identify your target customer Audit your current marketing channels Prioritize new marketing channels and advertising Next steps to grow your marketing efforts Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization. Ilsa Loeser uses real-world examples from Southside Virginia organizations that are telling their story in new and compelling ways, leading to followers, clients and sales. 

Speaker(s): Ilsa Loeser, Letterpress Communications

Co-Sponsor(s): LSBDC, GMU, VSBDC, SBA, Danville Community College, River District Association, City of Danville, Letterpress Communications

Fee: No Cost

Phone: 434-395-2086


Danville Community College
Oliver Hall, Temple Building (Room 110)
1009 Bonner Avenue, Danville, VA 24541
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