Selling into the healthcare industry can be difficult due to the complexity of its buying ecosystem. During this session, the ICAP team will discuss the healthcare industry's overall buying ecosystem, as well as the different pathways available, specifically for medical devices. There will also be several current companies used as case studies and they will discuss their journey through this process.
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.