Events/Workshops

 
  
    
Monday, July 13, 2015 6:00 PM to 8:30 PM
This Seminar will provide the basic of self evaluation, the idea, entrepreneurship, defining the need, determining hte feasibility, and what actions are necessary. Topics within these areas will include analytical methods; research sources; the legal forms of businesses; record keeping; laws, regulations, and policies; and a discussion on the value and importance of business plans and financial analyses.
Speaker: Susan Ball
Fee: $ 30.00

Start-up Assistance

Tuesday, July 07, 2015 4:00 PM to 7:00 PM
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then this is the class for you! Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. The class is only 3.0 hours long so these topics will only be briefly covered. Upon completing the class you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in our office. CLASS IS LOCATED AT THE BLUE RIDGE LIBRARY located at 28 Avery Row, Roanoke, VA 24012 Payment may be made by sending in a check made out to the Roanoke Regional Small Business Development Center to 210 S. Jefferson Street, Roanoke VA 24011. Or following the payment screen at the end of the registration process. For questions please call Bart Smith at 983-0717 ext 102. Cash payment can be made in person, or paid the night of the event. If paying in cash, please have correct change.
Speaker: Bart Smith
Fee: $ 15.00
Tuesday, July 07, 2015 6:00 PM to 8:00 PM
Thinking about starting a small business? Have you already started and realize you may have missed a few things? This workshop is for you. We review the steps to a successful start, the registrations and regulations, and the components of sound business planning, including financial projections. Follow-up appointments are then available with SBDC business advisors to focus on your business or marketing plan. Start Smart workshops are held in various locations and at various times to meet your needs.
Speaker: Joyce Krech, SBDC Director
Fee: $ 25.00
Wednesday, July 08, 2015 9:00 AM to 10:30 AM
Entrepreneurship is the American Dream. Unfortunately, of the 1 million businesses started each year, most of them eventually fail. The one common theme may be lack of planning. If you are considering the possibility of starting a business, this free seminar will provide information that may help your business be among the 20 percent that survive and thrive. Prepare to start a successful business by evaluating your entrepreneurial abilities, marketing strategies, financial resources, legal form of organization, and receive tips to prepare and present your business plan.
Speaker: Kim Ray, Business Analyst & Training Coordinator, Longwood
Tuesday, July 14, 2015 3:30 PM to 5:00 PM
Develop your entrepreneurial skills and business acumen at a free, 1 ½ hour small business information session at the Crater Small Business Development Center (SBDC) of Longwood University. “What It Takes To Start A Business” topics include: what you need to know about financing your business venture; what lenders require in terms of collateral, credit and equity; available resources to assist you as a potential or existing business owner; and the opportunity to meet with business counselors.
Speaker: Presented & taught by Pat Hood, Director of Crater SBDC
Tuesday, July 14, 2015 4:00 PM to 7:00 PM
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then this is the class for you! Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. The class is only 3.0 hours long so these topics will only be briefly covered. Upon completing the class you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in our office. CLASS IS LOCATED AT THE ROANOKE CHAMBER OF COMMERCE LOCATED DOWNTOWN AT 210 S. Jefferson Street Payment may be made by sending in a check made out to the Roanoke Regional Small Business Development Center to 210 S. Jefferson Street, Roanoke VA 24011. Or following the payment screen at the end of the registration process. For questions please call Tom Tanner at 983-0717 ext 103. Cash payment can be made in person, or paid the night of the event. If paying in cash, please have correct change.
Speaker: Tom Tanner
Fee: $ 15.00
Monday, July 20, 2015 9:00 AM to 11:30 AM
This Seminar will provide the basic of self evaluation, the idea, entrepreneurship, defining the need, determining hte feasibility, and what actions are necessary. Topics within these areas will include analytical methods; research sources; the legal forms of businesses; record keeping; laws, regulations, and policies; and a discussion on the value and importance of business plans and financial analyses. Registration deadline is Thursday, November 3, 2011.
Speaker: Susan Ball
Fee: $ 30.00
Tuesday, July 28, 2015 6:00 PM to 8:00 PM
Thinking about starting a small business? Have you already started and realize you may have missed a few things? This workshop is for you. We review the steps to a successful start, the registrations and regulations, and the components of sound business planning, including financial projections. Follow-up appointments are then available with SBDC business advisors to focus on your business or marketing plan. Start Smart workshops are held in various locations and at various times to meet your needs.
Speaker: Joyce Krech, SBDC Director
Fee: $ 25.00

Business Basics

On Demand, available until September 23
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders.This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans. Topics covered by this course include: What is a business plan? Determining your audience Crafting your mission and vision Setting goals and objectives The company and industry Marketing analysis and strategy Management and operations The financial projections The executive summary Bringing the plan together
Location: Online
On Demand, available until September 23
Este curso se basa en el arte de crear un plan para su negocio. El plan de negocio es un documento esencial utilizado para recaudar fondos. También comunica su misión y visión estratégica al equipo administrativo, proveedores, consumidores, y acreedores. Los 10 temas de este curso le enseña detalles y tácticas en la creación de un plan comprensivo mientras que le ayuda a evadir errores críticos de planificación que plagan la mayoría de planes de negocio. Como valor agregado, este curso incluye Activeplans, un software que le permite crear la parte narrativa y proyecciones financieras de su plan mediante la utilización de un enfoque simple que detalla paso a paso el proceso. Este software por si solo tiene un valor de $40.00. Los objectivos de este curso: Ayudarlo a entender que exactamente un plan de negocios Ayudarlo a decidir si usted necesita un plan formalmente escrito y como dirigirlo hacia diferentes audiencias Ayudarlo a comprender que inquietudes in plan de negocios debe responder Ayudarlo a ilustrar el contenido y la estructura de un plan de negocios correctamente desarrollado Ayudarlo a evitar cometer los errores comunes que la mayoria de planes de negocios posee Ayudarlo
Location: Online
On Demand, available until September 23
In this course you will to understand the different types of legal structures available when starting a business. The objective of this course is to help you understand the advantages and disadvantages between the different legal structures. This course will help you to choose what legal structure is most appropriate for your business. You will be provided the forms you need for the formation of your selected structure. This course will also inform you about employee issues and provide you with forms that every employer needs. Topics covered by this course: What is a legal strucure? Different types of legal structures Sole Proprietorship The general partnership ' C ' corporation ' S ' corporation Limited liability company Selecting you legal structure Forms you will need Employee issues and requirements
Location: Online
On Demand, available until September 23
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney. Topics covered by this course include: Intro to intellectual property What is a trademark? What is a patent? What is a copyright? Understanding trade secrets Federal, state, and employees issues Internet intellectual property International intellectual property Creating & realizing the value of intellectual property Understanding confidentiality agreements
Location: Online
On Demand, available until September 23
Buying A Business is a comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements. Topics covered by this course include: The pros and cons Finding businesses for sale The key questions to ask Valuing the business Negociating the offer Structuring the transaction Financing the purchase Perfoming the diligence Creating a business plan Post purchanse priorities
Location: Online
On Demand, available until September 23
This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures. In addition to showing you how to craft a mission, visions, goals, and strategy for your business, this course also shows you how to best present and execute your strategy through strategic stories, the act of organizing genius, and tipping point leadership tactics. Topics covered by this course include: What is strategic planning? Knowing you purpose and mission Defining a vision Forming goals and objectives The two kinds of strategy Crafting internal strategy Crafting external strategy Presenting strategy as story The secrets of organizing genius Tipping point of execution
Location: Online
Tuesday, July 28, 2015 9:00 AM to 1:30 PM
This one day five-hour workshop covers the development of the narrative and financial forecasting portions of the business plan. A workbook will be provided that will take the attendees through a step-by-step approach to creating a business plan.
Speaker: Susan Ball
Fee: $ 60.00

Financing

On Demand, available until September 23
Finding Money To Start A Business offers a comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture. Topics covered by this course include: Where does start-up money come from? How much money do you need? The different types of money How to get money from a lender How to get money from an investor The available sources of capital A little help from the government Financing different kinds of things A few financing scenarios Overcoming your weaknesses
Location: Online
On Demand, available until September 23
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business. Topics covered by this course include: What is a loan packages? Are you ready for a loan? How much should you ask for? Offering collateral and securtiy Obtaining your Credit report The personal financial statement Creating a Business plan The Financial Projections SBA guarantees and applications Bringing the loan request together
Location: Online
On Demand, available until September 23
Financial projections are a collection of statements that present a numerical model of your business. Any good business plan must pass two separate tests: the story test and the number test. The story test asks, "Does the story make sense?" The number test asks, "Does the story add up?" A well-prepared set of financial projections helps to address that indeed the story does add up, but it also does much more than that. The projections reveal the entrepreneur’s basic assumptions which are usually synthesized together in their mind only. It doesn't matter whether you're applying for your first bank loan or your fifth, or whether you're seeking venture capital or debt financing. Sooner or later, you'll have to prepare a set of financial projections. Lenders will look for a strong likelihood of repayment using your projections. Investors will calculate what they think is the value of your company based upon these numbers. Constructing a set of projections allows you to play with your business model in a safe environment. Playing on paper is a valuable form of prototyping that can raise many questions before you make a decision. Under most conditions, fast learners are going to outperform even the most brilliant planners. The key is not to think of your numbers as a "plan" set in stone, but as a learning environment where you can test out different scenarios and decisions. Topics covered by this course include: What are your financial projections? Your assumptions Budgeting your fixed expenses Determining your variable costs Calculating your breakeven point Creating a sales forecast The income statement The cash flow statement The balance sheet The do's and don'ts
Location: Online
On Demand, available until September 23
Finding and Attracting an Investor examines the peculiar nature of investment capital. The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process. Topics covered by this course includes: What is an investor? The investment process Obtaining seed capital Obtaining angel capital Obtaining venture capital Creating a business plan Legal considerations and concerns Criteria for a new company Investor presentations and pitches Where to find investors
Location: Online

Managing a Business

On Demand, available until September 23
This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture. Starting A New Business moves you through the important tasks of building a strong foundation for a business to the more tactical aspects concerning marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality. Topics covered by this course includes: Defining mission, vision, and goals Understanding management trinity Determining feasibility and risk Marketing products and services Handling money and finances Hiring and managing employees Getting licenses and permits Protecting your ideas Growing by adaptation and experimentation
Location: Online
On Demand, available until September 23
This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit. Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Topics covered by this course include: What is entreprenuerial strategy? Begin first with the most Hitting them where they ain't Occupying a specialized niche Changing the economic characteristics Sources of innovation What makes an entreprenuer How entreprenuers craft strategy Strategic entreprenuerial decisions Social entreprenuership and innovation
Location: Online
Tuesday, July 07, 2015 10:00 AM to 11:00 PM
Have you reached “break even” and are now looking for ways to grow your business? Have you been in business for several years and find your growth has stalled? GrowthWheelTM is a comprehensive counseling tool kit allows business owners to analyze their business, set agendas, make decisions and take action. Recommended for businesses 2 years or older with 3 or more employees and annual revenue of $100,000 or more. Please arrive on time. If you arrive 15 minutes late you will not be able to attend the class. To attend the next class e-mail Sheina@cbponline.org This class is free! This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker: Charles McCaffrey

Managing Employees

On Demand, available until September 23
An overview of the essential processes of managing employees. Includes best practice on the hiring process, employee forms you must file, wage and hour regulations, taxation and privacy issues, health and safety standards, benefit and retirement plans, discrimination and termination processes, and more. Topics covered by this course include: The hiring process Employees forms to file Wage and hour regulations Age laws & requirements Taxation issues Privacy issues Health and safety standards Benefits and retirement plans Discrimination and termination required posters and other workplace standards
Location: Online

Business Accounting and Budget

On Demand, available until September 23
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business. Topics covered by this course include: The language of business Keeping score in business Money coming in Money going out Money owed to you Money you owe Handling cash and large costs The balance sheet The income statement The statement of cash flow
Location: Online

Marketing and Sales

On Demand, available until September 23
The objective of this course is to define what positioning is and how it works as a communications tool in marketing. This course will put forth and describe the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. This course will show you the easiest way of getting into the prospect's mind. This course will teach you how to prevent the most common positioning mistakes including the line extension trap. Topics covered by this course include: What is positioning? The assault on the mind The ladders in your head Getting into the mind Owning a word in the mind The positioning of a leader The positioning of a follower The repositioning of the competition The line extension trap A positioning case study
Location: Online
On Demand, available until September 23
This course will explain what is value and why it is better to set prices on value rather than costs. This course will discuss the 3C's that influence costs: Costs, Customers, and Competition. You will learn generic pricing strategies and techniques for segmented and lifecycle pricing. In this course you will study the effects of pricing psychology and the elements of your marketing mix. This course will present specific industry pricing tactics from the best entreprenuers. From the fundamentals of pricing to advanced discussions on psychological theories focused on pricing formulation, this course is essential to anyone responsible for making the price decision. Topics covered by this course include: What is value? Costs Customers Competition Generic pricing strategies Segmented pricing The marketing mix Pricing psychology Life cycle pricing Specific pricing tactics
Location: Online
On Demand, available until September 23
The objective of this course is to help you understand how marketing activities are actually conducted in a small business. This course will convince you that buzz and word-of-mouth does not just happen, instead it must cultivated and strategically crafted with an underlying architecture. After going through this course you will become a master of self-organized customer networks by leveraging hubs and connectors. This course will help you to choose and maximize the right marketing weapons for your message. Overall this course will help you to achieve a high return on imagination as opposed to return on investment. Topics covered by this course include: What is buzz and how does it spread? Understanding networks Hubs and connectors Your positioning and message Choosing your marketing weapons Word of mouth tactics Return on imagination From message to action Public relations and publicity Creating a marketing plan
Location: Online
On Demand, available until September 23
Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Topics covered by this course include: The market research process The market enviornment Researching your industry Researching business customers Estimating market size Creating a sales forecast Customer survey techniques Consumption chain analysis
Location: Online
On Demand, available until September 23
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results. Topics covered by this course include: What is advertising? The audience, objectives, and platform Determining the advertising budget The positioning and message Using print media Using radio and television Direct marketing options Promoting internet websites Public relations and publicity Evaluating you advertising plan
Location: Online
On Demand, available until September 23
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market enviornment Selecting your target markets Market positioning Designing products and services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan
Location: Online
Friday, July 10, 2015 7:30 AM to 9:00 AM
Everybody Sells: Why Not Do It Right? Every business “sells” - that is, every business attempts to persuade potential customers to do business with it, to become actual customers. Non-profit organizations sell when they try to persuade individuals and firms to donate money or services so they can pursue their missions. The question isn't IF you should sell. You have to in order to survive. The question is HOW to sell in a way that delivers a successful outcome for all involved. In this workshop, we'll explore misunderstandings of what selling really involves, and how the process - done right - allows the customer to feel good about the encounter, and you to feel great about what you’ve achieved.
Speaker: Presenter Steve Hertzenberg achieved outstanding success in the sales and marketing field and has worked for both large and small organizations in industries ranging from food products to medical devices. Steve served as Rosetta Stone’s SVP of Global Sales and Marketing, where he helped drive revenues from $11M to almost $150M in 5 years. Steve now teaches at JMU, where his highly regarded Professional Selling class has helped countless students land sales positions with Fortune 500 companies as well as numerous small businesses throughout the region.
Fee: $ 15.00
Tuesday, July 21, 2015 9:00 AM to 12:00 PM
Small businesses are the backbone of our local economy--when people can find information about them on the web, our communities become stronger. We're partnering with Google to put every business in Roanoke on the map--including yours! This only includes businesses that are not currently listed on Google Business Listings. Join us at Grandin CoLab, July 21, 9am-12! Seats are limited, sign up today! Be sure to bring your laptop.
Tuesday, July 21, 2015 4:00 PM to 7:00 PM
This course describes the fundamentals of the most important aspect of any small business: marketing. At the end of this course, you will be able to create a comprehensive marketing plan for your small business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research. Analyzing the market environment. Selecting your target markets. Placing products & services. Website Do's and Don'ts. Social Media Marketing. Creating a marketing plan and calendar. Determining ROI. FREE Class in March only.
Speaker: Bart Smith
Fee: $ 15.00
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