Events/Workshops

 
  
    
Tuesday, May 05, 2015 12:00 PM to 2:00 PM
Friday, May 08, 2015 7:30 AM to 9:00 AM
Tuesday, May 12, 2015 8:00 AM to 12:00 PM
Veteran Certification Workshop: Are you a Veteran small business owner? Are you considering pursuing government contracts? Do you know the difference between certification and verification? Join us for this half day workshop that will help you navigate the certification/verification processes and show you what it takes to turn your certification in contracts. ****TO REGISTER : http://www.springfieldchamber.org/ Time: 8:00-8:30am Registration ~ 8:30am-Noon Workshop. Please be on time. The next date is Tuesday, October 20th. **TO REGISTER: http://www.springfieldchamber.org/ COST: $50 non-member / $35 Springfield Chamber Members Please contact Charles McCaffrey (charles@cbponline.org) for additional details. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Wednesday, May 20, 2015 9:00 AM to 11:00 AM

Start-up Assistance

Monday, May 04, 2015 6:00 PM to 8:30 PM
Speaker: Susan Ball
Fee: $ 30.00
Tuesday, May 05, 2015 3:30 PM to 5:00 PM
Entrepreneurship is the American Dream. Unfortunately, of the 1 million businesses started each year, most of them eventually fail. The one common theme may be lack of planning. If you are considering the possibility of starting a business, this free seminar will provide information that may help your business be among the 20 percent that survive and thrive. Prepare to start a successful business by evaluating your entrepreneurial abilities, marketing strategies, financial resources, legal form of organization, and receive tips to prepare and present your business plan.
Speaker: Pat Hood, Director, Crater SBDC
Tuesday, May 12, 2015 4:00 PM to 7:00 PM
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then this is the class for you! Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. The class is only 3.0 hours long so these topics will only be briefly covered. Upon completing the class you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in our office. CLASS IS LOCATED AT THE ROANOKE CHAMBER OF COMMERCE LOCATED DOWNTOWN AT 210 S. Jefferson Street Payment may be made by sending in a check made out to the Roanoke Regional Small Business Development Center to 210 S. Jefferson Street, Roanoke VA 24011. Or following the payment screen at the end of the registration process. For questions please call Tom Tanner at 983-0717 ext 103. Cash payment can be made in person, or paid the night of the event. If paying in cash, please have correct change.
Speaker: Tom Tanner
Fee: $ 15.00
Wednesday, May 13, 2015 9:00 AM to 10:30 AM
Entrepreneurship is the American Dream. Unfortunately, of the 1 million businesses started each year, most of them eventually fail. The one common theme may be lack of planning. If you are considering the possibility of starting a business, this free seminar will provide information that may help your business be among the 20 percent that survive and thrive. Prepare to start a successful business by evaluating your entrepreneurial abilities, marketing strategies, financial resources, legal form of organization, and receive tips to prepare and present your business plan.
Speaker: Kim Ray, Business Analyst & Training Coordinator, Longwood SBDC
Thursday, May 14, 2015 11:00 AM to 1:30 PM
Is owning a small business a good fit for me? What are the steps for starting a business? Will I need funding? What are potential sources of funding? Robin Suomi, a small business specialist, and Arthur Thompson, an insurance specialist, will answer these and other questions essential for successfully starting a small business. Highlights will include: • Entrepreneurial traits • Taxes and licensing • Business plan development • Sources of financing • Marketing • Insurance SPECIAL FOR SMALL BUSINESS WEEK: Meet the Loudoun County Government Business Assistance Team and ask them your questions about registration, taxes, and assistance available on other County processes. See times below. Thursday, May 14, 2015 10:00 a.m.-11:00 a.m. Meet & Ask Questions of the Loudoun County Business Assistance Team 11:00 a.m.-1:30 p.m. Seminar
Speaker: Robin Suomi, Executive Director Loudoun Small Business Development Center Arthur Thompson, Principal Keyser Thompson Insurance Agency, Inc.
Fee: $ 10.00
Friday, May 15, 2015 10:00 AM to 1:00 PM
Business Basics – A Business Start-Up Seminar Are you considering opening a new business? Not sure what you need to do and what steps to take? Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity, basic accounting, and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. This class is only 3.0 hours long so these topics will only be briefly covered. Upon completing the class, you will have the opportunity to schedule a one-on-one appointment with a professional business counselor in our office. PRE-REGISTRATION IS REQUIRED. For questions, please call the SBDC at 540-831-6056. Fee: No Charge. RU PARKING PERMIT IS REQUIRED (ISSUED TO ATTENDEES UPON ARRIVAL). PRE-REGISTRATION IS REQUIRED.
Monday, May 18, 2015 9:00 AM to 11:30 AM
Speaker: Susan Ball
Fee: $ 30.00

Business Basics

On Demand, available until September 23
Buying A Business is a comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements. Topics covered by this course include: The pros and cons Finding businesses for sale The key questions to ask Valuing the business Negociating the offer Structuring the transaction Financing the purchase Perfoming the diligence Creating a business plan Post purchanse priorities
Location: Online
On Demand, available until September 23
This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures. In addition to showing you how to craft a mission, visions, goals, and strategy for your business, this course also shows you how to best present and execute your strategy through strategic stories, the act of organizing genius, and tipping point leadership tactics. Topics covered by this course include: What is strategic planning? Knowing you purpose and mission Defining a vision Forming goals and objectives The two kinds of strategy Crafting internal strategy Crafting external strategy Presenting strategy as story The secrets of organizing genius Tipping point of execution
Location: Online
On Demand, available until September 23
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders.This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans. Topics covered by this course include: What is a business plan? Determining your audience Crafting your mission and vision Setting goals and objectives The company and industry Marketing analysis and strategy Management and operations The financial projections The executive summary Bringing the plan together
Location: Online
On Demand, available until September 23
Este curso se basa en el arte de crear un plan para su negocio. El plan de negocio es un documento esencial utilizado para recaudar fondos. También comunica su misión y visión estratégica al equipo administrativo, proveedores, consumidores, y acreedores. Los 10 temas de este curso le enseña detalles y tácticas en la creación de un plan comprensivo mientras que le ayuda a evadir errores críticos de planificación que plagan la mayoría de planes de negocio. Como valor agregado, este curso incluye Activeplans, un software que le permite crear la parte narrativa y proyecciones financieras de su plan mediante la utilización de un enfoque simple que detalla paso a paso el proceso. Este software por si solo tiene un valor de $40.00. Los objectivos de este curso: Ayudarlo a entender que exactamente un plan de negocios Ayudarlo a decidir si usted necesita un plan formalmente escrito y como dirigirlo hacia diferentes audiencias Ayudarlo a comprender que inquietudes in plan de negocios debe responder Ayudarlo a ilustrar el contenido y la estructura de un plan de negocios correctamente desarrollado Ayudarlo a evitar cometer los errores comunes que la mayoria de planes de negocios posee Ayudarlo
Location: Online
On Demand, available until September 23
In this course you will to understand the different types of legal structures available when starting a business. The objective of this course is to help you understand the advantages and disadvantages between the different legal structures. This course will help you to choose what legal structure is most appropriate for your business. You will be provided the forms you need for the formation of your selected structure. This course will also inform you about employee issues and provide you with forms that every employer needs. Topics covered by this course: What is a legal strucure? Different types of legal structures Sole Proprietorship The general partnership ' C ' corporation ' S ' corporation Limited liability company Selecting you legal structure Forms you will need Employee issues and requirements
Location: Online
On Demand, available until September 23
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney. Topics covered by this course include: Intro to intellectual property What is a trademark? What is a patent? What is a copyright? Understanding trade secrets Federal, state, and employees issues Internet intellectual property International intellectual property Creating & realizing the value of intellectual property Understanding confidentiality agreements
Location: Online

Financing

On Demand, available until September 23
Finding Money To Start A Business offers a comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture. Topics covered by this course include: Where does start-up money come from? How much money do you need? The different types of money How to get money from a lender How to get money from an investor The available sources of capital A little help from the government Financing different kinds of things A few financing scenarios Overcoming your weaknesses
Location: Online
On Demand, available until September 23
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business. Topics covered by this course include: What is a loan packages? Are you ready for a loan? How much should you ask for? Offering collateral and securtiy Obtaining your Credit report The personal financial statement Creating a Business plan The Financial Projections SBA guarantees and applications Bringing the loan request together
Location: Online
On Demand, available until September 23
Financial projections are a collection of statements that present a numerical model of your business. Any good business plan must pass two separate tests: the story test and the number test. The story test asks, "Does the story make sense?" The number test asks, "Does the story add up?" A well-prepared set of financial projections helps to address that indeed the story does add up, but it also does much more than that. The projections reveal the entrepreneur’s basic assumptions which are usually synthesized together in their mind only. It doesn't matter whether you're applying for your first bank loan or your fifth, or whether you're seeking venture capital or debt financing. Sooner or later, you'll have to prepare a set of financial projections. Lenders will look for a strong likelihood of repayment using your projections. Investors will calculate what they think is the value of your company based upon these numbers. Constructing a set of projections allows you to play with your business model in a safe environment. Playing on paper is a valuable form of prototyping that can raise many questions before you make a decision. Under most conditions, fast learners are going to outperform even the most brilliant planners. The key is not to think of your numbers as a "plan" set in stone, but as a learning environment where you can test out different scenarios and decisions. Topics covered by this course include: What are your financial projections? Your assumptions Budgeting your fixed expenses Determining your variable costs Calculating your breakeven point Creating a sales forecast The income statement The cash flow statement The balance sheet The do's and don'ts
Location: Online
On Demand, available until September 23
Finding and Attracting an Investor examines the peculiar nature of investment capital. The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process. Topics covered by this course includes: What is an investor? The investment process Obtaining seed capital Obtaining angel capital Obtaining venture capital Creating a business plan Legal considerations and concerns Criteria for a new company Investor presentations and pitches Where to find investors
Location: Online

Managing a Business

On Demand, available until September 23
This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit. Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Topics covered by this course include: What is entreprenuerial strategy? Begin first with the most Hitting them where they ain't Occupying a specialized niche Changing the economic characteristics Sources of innovation What makes an entreprenuer How entreprenuers craft strategy Strategic entreprenuerial decisions Social entreprenuership and innovation
Location: Online
On Demand, available until September 23
This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture. Starting A New Business moves you through the important tasks of building a strong foundation for a business to the more tactical aspects concerning marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality. Topics covered by this course includes: Defining mission, vision, and goals Understanding management trinity Determining feasibility and risk Marketing products and services Handling money and finances Hiring and managing employees Getting licenses and permits Protecting your ideas Growing by adaptation and experimentation
Location: Online
Monday, May 11, 2015 5:00 PM to 8:30 PM
The NASDAQ bell rang and K2M, Inc. had reached another summit. The scaleup story of this Leesburg-based global producer of medical devices offers encouragement to every leader facing the peaks and valleys of business start-up and growth. Presenter Eric Major is President, CEO, and Co-Founder of K2M, Inc. He is passionate about supporting the Loudoun entrepreneurial community. K2M, Inc. sponsors the annual Loudoun SBDC Business Plan Competition and Eric is a Loudoun SBDC Board Director. Celebrate Small Business Week. Invigorate your entrepreneurial spirit. Gain insights and inspiration as you hear Eric’s philosophy on: • Entrepreneurship and competition • Building a corporate culture of success • Leveraging innovation to win in your space SCHEDULE: 5:00-6:00 PM Networking with Refreshments 6:00-8:30 PM Presentation and Q&A
Speaker: Eric Major
Fee: $ 10.00

Managing Employees

On Demand, available until September 23
An overview of the essential processes of managing employees. Includes best practice on the hiring process, employee forms you must file, wage and hour regulations, taxation and privacy issues, health and safety standards, benefit and retirement plans, discrimination and termination processes, and more. Topics covered by this course include: The hiring process Employees forms to file Wage and hour regulations Age laws & requirements Taxation issues Privacy issues Health and safety standards Benefits and retirement plans Discrimination and termination required posters and other workplace standards
Location: Online
Tuesday, April 28, 2015 9:00 AM to 11:00 AM
Speaker: Sean McCusty, Betty Hoge

Business Accounting and Budget

On Demand, available until September 23
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business. Topics covered by this course include: The language of business Keeping score in business Money coming in Money going out Money owed to you Money you owe Handling cash and large costs The balance sheet The income statement The statement of cash flow
Location: Online
Tuesday, May 05, 2015 1:00 PM to 5:00 PM
Basic functions, chart of accounts, recording and matching revenues & expenses, receipts & disbursements, end-of-period closings, and financial reports. This seminar is not software-specific and will apply to any manual or computerized accounting system.
Speaker: Henry Reeves, CPA, QB Financials, LLC; Susan Steele-Ward, CPA, PBMares, LLP
Fee: $ 45.00
Thursday, May 07, 2015 1:00 PM to 5:00 PM, 2 sessions ending Tuesday, May 12
This is an 8-hour, 2-part class (meeting May 15 & 20 from 1-5pm), allowing you time to absorb, reflect, and test what you have learned back in your office between lessons. Learn to set up QuickBooks on our demo company; work with customer and vendor lists, forms, registers, and bank and credit card accounts; enter sales and payments; enter and pay bills; report and analyze financial data. This course is taught assuming participants have a basic understanding of bookkeeping terms and practices. See also the "Keeping the Books" class.
Speaker: Henry Reeves, CPA, QB Financials, LLC, and Susan Steele-Ward, CPA, PBMares, LLP Both Henry and Susan are Certified QuickBooks Pro Advisors
Fee: $ 169.00
Tuesday, May 12, 2015 1:00 PM to 5:00 PM
Speaker: Henry Reeves, CPA
Fee: $ 60.00
Thursday, May 14, 2015 1:00 PM to 5:00 PM, 2 sessions ending Tuesday, May 19
Speaker: Henry Reeves, CPA
Fee: $ 169.00
Tuesday, May 19, 2015 10:00 AM to 4:30 PM
The Crater Small Business Development Center of Longwood University host a one day seminar on QuickBooks Desktop Version. This is NOT a hands on seminar. Participants are welcome to bring their own laptops, course files can be provided. This course will cover the following: • Introduction and Overview of QuickBooks -- covering set-up issues and an overview of using lists in QuickBooks. This would include a review of and encompass the chart of accounts, the use of items, customer and vendor lists, and the use of account classes. • Managing Revenues -- including the proper set-up of customers and jobs, processing sales, deposits, credit memos, bad debts, and properly making deposits. • Managing Expenses -- including proper vendor set-up, entering expenses, and writing checks. • Bank reconciliation procedures. • The set-up and proper use of sales tax issues. • Payroll Processing -- including set-up issues and processing options, and the filing of quarterly and annual payroll forms with QuickBooks. • Various other functions in QuickBooks including inventory, job costs and the management of data including report options and obtaining management information.
Speaker: Presenter: Cynthia Moore, Business Analyst & Certified QuickBooks ProAdvisor
Fee: $ 100.00
Friday, May 22, 2015 9:00 AM to 11:00 AM
This seminar emphasizes the importance of financial management and record keeping, basic concepts for setting up and using a manual bookkeeping system, and analysis of financial reports based on the principles.
Speaker: Presented & taught by Kim Ray, Business Analyst & Training Coordinator, Longwood SBDC
Fee: $ 10.00
Wednesday, May 27, 2015 9:00 AM to 12:00 PM
This seminar will cover managing a payroll starting with the initial setup, calculating employee and employer deductions, determining net pay and reporting and record-keeping requirements to prepare paychecks.
Speaker: Presented & Taught by Kim Ray, Business Analyst & Training Coordinator, Longwood SBDC
Fee: $ 10.00

Cash Flow Management

Tuesday, May 12, 2015 9:00 AM to 4:00 PM
Introduction and Overview of QuickBooks -- covering set-up issues and an overview of using lists in QuickBooks. This would include a review of and encompass the chart of accounts, the use of items, customer and vendor lists, and the use of account classes. Managing Revenues -- including the proper set-up of customers and jobs, processing sales, deposits, credit memos, bad debts, and properly making deposits. Managing Expenses -- including proper vendor set-up, entering expenses, and writing checks. Bank reconciliation procedures. The set-up and proper use of sales tax issues. Payroll Processing -- including set-up issues and processing options, and the filing of quarterly and annual payroll forms with QuickBooks. Various other functions in QuickBooks including inventory, job costs and the management of data including report options and obtaining management information. (This course is applicable to QuickBooks Basic, Pro, Premier, and industry specific editions.) You should be knowledgeable in keyboarding on a computer to get the fullest benefit from this session. Brown-bag lunches welcome. Fee includes the textbook for this session.
Speaker: Angela Rudolph, Rutherford & Johnson
Fee: $ 225.00
Thursday, May 14, 2015 9:00 AM to 4:00 PM
Introduction and Overview of QuickBooks -- covering set-up issues and an overview of using lists in QuickBooks. This would include a review of and encompass the chart of accounts, the use of items, customer and vendor lists, and the use of account classes. Managing Revenues -- including the proper set-up of customers and jobs, processing sales, deposits, credit memos, bad debts, and properly making deposits. Managing Expenses -- including proper vendor set-up, entering expenses, and writing checks. Bank reconciliation procedures. The set-up and proper use of sales tax issues. Payroll Processing -- including set-up issues and processing options, and the filing of quarterly and annual payroll forms with QuickBooks. Various other functions in QuickBooks including inventory, job costs and the management of data including report options and obtaining management information. (This course is applicable to QuickBooks Basic, Pro, Premier, and industry specific editions.) You should be knowledgeable in keyboarding on a computer to get the fullest benefit from this session. Brown-bag lunches welcome. Fee includes the textbook for this session.
Speaker: Angela Rudolph, Rutherford & Johnson
Fee: $ 225.00

Tax Planning

Thursday, May 21, 2015 1:00 PM to 3:00 PM
Do you know how the structure of your business affects the way you pay taxes? Are you keeping detailed records of your business finances – and do you know what expenses are deductible? This class will answer your small business tax questions and help prepare you for the next tax season. Taught by the CPA firm Lemay & Company. **Please be on time Cancellation Policy: Participants whose checks are returned for insufficient funds will be charged a $35 fee. Participants who have paid for a class and do not cancel at least 24 hours in advance, will forfeit their entire payment. Participants who have paid for a class, and cancel in a timely manner, may apply their funds to a future class within 30 days of the original class date. After thirty days, all funds are forfeited. Participants wishing to receive a refund will be charged a 10% administrative fee. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org.
Speaker: Lemay & Company
Fee: $ 50.00

Marketing and Sales

On Demand, available until September 23
The objective of this course is to define what positioning is and how it works as a communications tool in marketing. This course will put forth and describe the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. This course will show you the easiest way of getting into the prospect's mind. This course will teach you how to prevent the most common positioning mistakes including the line extension trap. Topics covered by this course include: What is positioning? The assault on the mind The ladders in your head Getting into the mind Owning a word in the mind The positioning of a leader The positioning of a follower The repositioning of the competition The line extension trap A positioning case study
Location: Online
On Demand, available until September 23
This course will explain what is value and why it is better to set prices on value rather than costs. This course will discuss the 3C's that influence costs: Costs, Customers, and Competition. You will learn generic pricing strategies and techniques for segmented and lifecycle pricing. In this course you will study the effects of pricing psychology and the elements of your marketing mix. This course will present specific industry pricing tactics from the best entreprenuers. From the fundamentals of pricing to advanced discussions on psychological theories focused on pricing formulation, this course is essential to anyone responsible for making the price decision. Topics covered by this course include: What is value? Costs Customers Competition Generic pricing strategies Segmented pricing The marketing mix Pricing psychology Life cycle pricing Specific pricing tactics
Location: Online
On Demand, available until September 23
The objective of this course is to help you understand how marketing activities are actually conducted in a small business. This course will convince you that buzz and word-of-mouth does not just happen, instead it must cultivated and strategically crafted with an underlying architecture. After going through this course you will become a master of self-organized customer networks by leveraging hubs and connectors. This course will help you to choose and maximize the right marketing weapons for your message. Overall this course will help you to achieve a high return on imagination as opposed to return on investment. Topics covered by this course include: What is buzz and how does it spread? Understanding networks Hubs and connectors Your positioning and message Choosing your marketing weapons Word of mouth tactics Return on imagination From message to action Public relations and publicity Creating a marketing plan
Location: Online
On Demand, available until September 23
Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Topics covered by this course include: The market research process The market enviornment Researching your industry Researching business customers Estimating market size Creating a sales forecast Customer survey techniques Consumption chain analysis
Location: Online
On Demand, available until September 23
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results. Topics covered by this course include: What is advertising? The audience, objectives, and platform Determining the advertising budget The positioning and message Using print media Using radio and television Direct marketing options Promoting internet websites Public relations and publicity Evaluating you advertising plan
Location: Online
On Demand, available until September 23
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market enviornment Selecting your target markets Market positioning Designing products and services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan
Location: Online
Tuesday, April 28, 2015 6:00 PM to 9:00 PM
EMPORIA— The Crater Small Business Development Center in partnership with the Emporia Chamber of Commerce will offer a FREE seminar on “Doing Business in a GAFA World” taught by Marc Willson, Retail Consultant for the Virginia Small Business Development Centers. What is GAFA? G is for Google, A is for Amazon, F is for Facebook, and A is for Apple. Technology is moving fast and if you want to stay in the game you must keep up to date on the many changes that surround your business daily. Marc Willson will discuss how to increase your retail presence, attract more traffic, and improve your sales by smartly embracing relevant social media technologies and strategies.  Marc brings 35 years of experience in assisting retail; restaurant and tourism-related small businesses refine and promote their concepts to the public. He joined the Virginia SBDC in 2009 as a Retailer Industry Consultant and has delivered seminars and assisted retailers throughout the United States. SEATING IS LIMITED & REGISTRATION IS REQUIRED
Speaker: Presented by Marc Willson, VSBDC Retail Consultant
Thursday, April 30, 2015 8:00 AM to 10:00 AM
Are you ready to sell your artwork? Have you thought about how to show your art in ways that make people want to buy it, how to talk and write about it to make it more appealing? Join Marc Willson to learn how to: • Sell your art without selling your soul • Define and engage your collector • Master merchandising basics • Market and advertise your artwork • Build your brand • Create a social media presence • Embrace and understand the business side of selling art
Speaker: Marc Willson, Retail Consultant for the Virginia SBDC
Fee: $ 25.00
Tuesday, May 19, 2015 4:00 PM to 7:00 PM
This course describes the fundamentals of the most important aspect of any small business: marketing. At the end of this course, you will be able to create a comprehensive marketing plan for your small business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research. Analyzing the market environment. Selecting your target markets. Placing products & services. Website Do's and Don'ts. Social Media Marketing. Creating a marketing plan and calendar. Determining ROI. FREE Class in March only.
Speaker: Bart Smith
Fee: $ 15.00
Wednesday, May 27, 2015 12:00 PM to 1:30 PM
Register at www.cvsbdc.org/workshops
Speaker: Betty Hoge

Government Contracting

Tuesday, April 28, 2015 5:30 PM to 7:30 PM
Join us April 28th for networking and… A brief presentation by J. Patrick McMahon, Attorney, on “Bid Protests: What Small Businesses Should Know about the Process.” He’ll address the types of protests (small business size, and those to the General Accountability Office and Court of Federal Claims), how protests can affect you as a small business—positively or negatively, basic protest rules, and what you should remember about Bid Protests. Let’s continue to forge federal contracting relationships in Loudoun County. Whether you are a federal contracting neophyte or veteran, this event can help you move forward on your contracting goals. The group’s founder, the Loudoun Small Business Development Center, is a resource partner with the U.S. Small Business Administration and has helped to launch and grow government contracting businesses for over 10 years. It has strong partners within the economic development community as well as throughout Loudoun—and is well-positioned to assist you!
Speaker: J. Patrick McMahon, Attorney McMahon, Welch and Learned, PLLC
Friday, May 15, 2015 10:00 AM to 12:30 PM
Learn about doing business with the VA government .The Commonwealth of Virginia buys more than $8 billion in goods and services, including construction, each year. Find out how to tap into this market. This class involves demonstrating the eVA state procurement system, instructing businesses on where to find and respond to opportunities to sell to the Commonwealth using the eVA application, and additional related topics. **Please arrive on time. Cancellation Policy: Participants whose checks are returned for insufficient funds will be charged a $35 fee. Participants who have paid for a class and do not cancel at least 24 hours in advance, will forfeit their entire payment. Participants who have paid for a class, and cancel in a timely manner, may apply their funds to a future class within 30 days of the original class date. After thirty days, all funds are forfeited. Participants wishing to receive a refund will be charged a 10% administrative fee. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Fee: $ 50.00
Friday, May 15, 2015 1:00 PM to 4:00 PM
Learn what you need to do to become a government contractor: where to register, how to find buyers for your products/services, and determine whether government is the market for you. Bring your laptop! **Please be on time. Cancellation Policy: Participants whose checks are returned for insufficient funds will be charged a $35 fee. Participants who have paid for a class and do not cancel at least 24 hours in advance, will forfeit their entire payment. Participants who have paid for a class, and cancel in a timely manner, may apply their funds to a future class within 30 days of the original class date. After thirty days, all funds are forfeited. Participants wishing to receive a refund will be charged a 10% administrative fee. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker: Charles McCaffrey
Fee: $ 50.00
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