Events/Workshops

 
  
    

On Demand

On Demand, available until June 03
Topic: Business Basics
Buying A Business is a comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements. Topics covered by this course include: The pros and cons Finding businesses for sale The key questions to ask Valuing the business Negociating the offer Structuring the transaction Financing the purchase Perfoming the diligence Creating a business plan Post purchanse priorities
Location: Online
On Demand, available until June 03
Topic: Business Basics
In this course you will to understand the different types of legal structures available when starting a business. The objective of this course is to help you understand the advantages and disadvantages between the different legal structures. This course will help you to choose what legal structure is most appropriate for your business. You will be provided the forms you need for the formation of your selected structure. This course will also inform you about employee issues and provide you with forms that every employer needs. Topics covered by this course: What is a legal strucure? Different types of legal structures Sole Proprietorship The general partnership ' C ' corporation ' S ' corporation Limited liability company Selecting you legal structure Forms you will need Employee issues and requirements
Location: Online
On Demand, available until June 03
Topic: Business Basics
This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders.This ten-part course walks you through the details and tactics of creating a comprehensive plan while helping you avoid the critical planning mistakes that plague most business plans. Topics covered by this course include: What is a business plan? Determining your audience Crafting your mission and vision Setting goals and objectives The company and industry Marketing analysis and strategy Management and operations The financial projections The executive summary Bringing the plan together
Location: Online
On Demand, available until June 03
Topic: Business Basics
Este curso se basa en el arte de crear un plan para su negocio. El plan de negocio es un documento esencial utilizado para recaudar fondos. También comunica su misión y visión estratégica al equipo administrativo, proveedores, consumidores, y acreedores. Los 10 temas de este curso le enseña detalles y tácticas en la creación de un plan comprensivo mientras que le ayuda a evadir errores críticos de planificación que plagan la mayoría de planes de negocio. Como valor agregado, este curso incluye Activeplans, un software que le permite crear la parte narrativa y proyecciones financieras de su plan mediante la utilización de un enfoque simple que detalla paso a paso el proceso. Este software por si solo tiene un valor de $40.00. Los objectivos de este curso: Ayudarlo a entender que exactamente un plan de negocios Ayudarlo a decidir si usted necesita un plan formalmente escrito y como dirigirlo hacia diferentes audiencias Ayudarlo a comprender que inquietudes in plan de negocios debe responder Ayudarlo a ilustrar el contenido y la estructura de un plan de negocios correctamente desarrollado Ayudarlo a evitar cometer los errores comunes que la mayoria de planes de negocios posee Ayudarlo
Location: Online
On Demand, available until June 03
Topic: Business Basics
Understanding Intellectual Property defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements. A primer concludes this course which details the prior details to prepare before meeting with intellectual property attorney. Topics covered by this course include: Intro to intellectual property What is a trademark? What is a patent? What is a copyright? Understanding trade secrets Federal, state, and employees issues Internet intellectual property International intellectual property Creating & realizing the value of intellectual property Understanding confidentiality agreements
Location: Online
On Demand, available until June 03
Topic: Business Basics
This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures. In addition to showing you how to craft a mission, visions, goals, and strategy for your business, this course also shows you how to best present and execute your strategy through strategic stories, the act of organizing genius, and tipping point leadership tactics. Topics covered by this course include: What is strategic planning? Knowing you purpose and mission Defining a vision Forming goals and objectives The two kinds of strategy Crafting internal strategy Crafting external strategy Presenting strategy as story The secrets of organizing genius Tipping point of execution
Location: Online
On Demand, available until June 03
Topic: Financing
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests. Simply understanding the way a lender thinks can more than double your effectiveness in raising money for your business. Topics covered by this course include: What is a loan packages? Are you ready for a loan? How much should you ask for? Offering collateral and securtiy Obtaining your Credit report The personal financial statement Creating a Business plan The Financial Projections SBA guarantees and applications Bringing the loan request together
Location: Online
On Demand, available until June 03
Topic: Financing
Financial projections are a collection of statements that present a numerical model of your business. Any good business plan must pass two separate tests: the story test and the number test. The story test asks, "Does the story make sense?" The number test asks, "Does the story add up?" A well-prepared set of financial projections helps to address that indeed the story does add up, but it also does much more than that. The projections reveal the entrepreneur’s basic assumptions which are usually synthesized together in their mind only. It doesn't matter whether you're applying for your first bank loan or your fifth, or whether you're seeking venture capital or debt financing. Sooner or later, you'll have to prepare a set of financial projections. Lenders will look for a strong likelihood of repayment using your projections. Investors will calculate what they think is the value of your company based upon these numbers. Constructing a set of projections allows you to play with your business model in a safe environment. Playing on paper is a valuable form of prototyping that can raise many questions before you make a decision. Under most conditions, fast learners are going to outperform even the most brilliant planners. The key is not to think of your numbers as a "plan" set in stone, but as a learning environment where you can test out different scenarios and decisions. Topics covered by this course include: What are your financial projections? Your assumptions Budgeting your fixed expenses Determining your variable costs Calculating your breakeven point Creating a sales forecast The income statement The cash flow statement The balance sheet The do's and don'ts
Location: Online
On Demand, available until June 03
Topic: Financing
Finding Money To Start A Business offers a comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture. Topics covered by this course include: Where does start-up money come from? How much money do you need? The different types of money How to get money from a lender How to get money from an investor The available sources of capital A little help from the government Financing different kinds of things A few financing scenarios Overcoming your weaknesses
Location: Online
On Demand, available until June 03
Topic: Managing a Business
This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture. Starting A New Business moves you through the important tasks of building a strong foundation for a business to the more tactical aspects concerning marketing, managing, and money. This course will also show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality. Topics covered by this course includes: Defining mission, vision, and goals Understanding management trinity Determining feasibility and risk Marketing products and services Handling money and finances Hiring and managing employees Getting licenses and permits Protecting your ideas Growing by adaptation and experimentation
Location: Online
On Demand, available until June 03
Topic: Managing a Business
This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit. Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Topics covered by this course include: What is entreprenuerial strategy? Begin first with the most Hitting them where they ain't Occupying a specialized niche Changing the economic characteristics Sources of innovation What makes an entreprenuer How entreprenuers craft strategy Strategic entreprenuerial decisions Social entreprenuership and innovation
Location: Online
On Demand, available until June 03
Topic: Managing Employees
An overview of the essential processes of managing employees. Includes best practice on the hiring process, employee forms you must file, wage and hour regulations, taxation and privacy issues, health and safety standards, benefit and retirement plans, discrimination and termination processes, and more. Topics covered by this course include: The hiring process Employees forms to file Wage and hour regulations Age laws & requirements Taxation issues Privacy issues Health and safety standards Benefits and retirement plans Discrimination and termination required posters and other workplace standards
Location: Online
On Demand, available until June 03
Topic: Business Accounting and Budget
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business. Topics covered by this course include: The language of business Keeping score in business Money coming in Money going out Money owed to you Money you owe Handling cash and large costs The balance sheet The income statement The statement of cash flow
Location: Online
On Demand, available until June 03
Topic: Marketing and Sales
This course will explain what is value and why it is better to set prices on value rather than costs. This course will discuss the 3C's that influence costs: Costs, Customers, and Competition. You will learn generic pricing strategies and techniques for segmented and lifecycle pricing. In this course you will study the effects of pricing psychology and the elements of your marketing mix. This course will present specific industry pricing tactics from the best entreprenuers. From the fundamentals of pricing to advanced discussions on psychological theories focused on pricing formulation, this course is essential to anyone responsible for making the price decision. Topics covered by this course include: What is value? Costs Customers Competition Generic pricing strategies Segmented pricing The marketing mix Pricing psychology Life cycle pricing Specific pricing tactics
Location: Online
On Demand, available until June 03
Topic: Marketing and Sales
Market research is the systematic process entrepreneurs use to gain insight into market problems and opportunities. The term market includes not only customers, but all players who are responsible for bringing certain products and services to market including suppliers, competitors, producers, wholesale distributors, retailers, logistics, and so on. To conserve time and money, successful entrepreneurs minimize the resources they devote to researching their ideas. Unlike the corporate world, the entrepreneur only does as much research and analysis to justify the next action or investment. This course presents scores of best practice concerning how entrepreneurial research is actually implemented. Answers to questions about market segments, consumer and business markets, market size, and sales forecasts are all addressed through step-by-step processes. Topics covered by this course include: The market research process The market enviornment Researching your industry Researching business customers Estimating market size Creating a sales forecast Customer survey techniques Consumption chain analysis
Location: Online
On Demand, available until June 03
Topic: Marketing and Sales
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"--Product, Promotion, Price, Place, and Positioning. At the end of this course, you will be able to create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market enviornment Selecting your target markets Market positioning Designing products and services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan
Location: Online
On Demand, available until June 03
Topic: Marketing and Sales
The objective of this course is to help you understand how marketing activities are actually conducted in a small business. This course will convince you that buzz and word-of-mouth does not just happen, instead it must cultivated and strategically crafted with an underlying architecture. After going through this course you will become a master of self-organized customer networks by leveraging hubs and connectors. This course will help you to choose and maximize the right marketing weapons for your message. Overall this course will help you to achieve a high return on imagination as opposed to return on investment. Topics covered by this course include: What is buzz and how does it spread? Understanding networks Hubs and connectors Your positioning and message Choosing your marketing weapons Word of mouth tactics Return on imagination From message to action Public relations and publicity Creating a marketing plan
Location: Online
On Demand, available until June 03
Topic: Marketing and Sales
This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results. Topics covered by this course include: What is advertising? The audience, objectives, and platform Determining the advertising budget The positioning and message Using print media Using radio and television Direct marketing options Promoting internet websites Public relations and publicity Evaluating you advertising plan
Location: Online

June

Friday, June 03, 2016
Topic: Marketing and Sales
The objective of this course is to define what positioning is and how it works as a communications tool in marketing. This course will put forth and describe the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. This course will show you the easiest way of getting into the prospect's mind. This course will teach you how to prevent the most common positioning mistakes including the line extension trap. Topics covered by this course include: What is positioning? The assault on the mind The ladders in your head Getting into the mind Owning a word in the mind The positioning of a leader The positioning of a follower The repositioning of the competition The line extension trap A positioning case study
Location: Online

March

Monday, March 27, 2017 9:00 AM to 11:30 AM
Topic: Start-up Assistance
The UMW Center for Economic Development will host the First Steps to Starting a Business Seminar This Seminar will provide the basic of self evaluation, the idea, defining the need, determining the feasibility, and what actions are necessary. Topics within these areas will include analytical methods; research sources; the legal forms of businesses; record keeping; laws, regulations, and policies; and a discussion on the value and importance of business plans and financial analyses.
Speaker: Susan Ball
Fee: $ 30.00
Tuesday, March 28, 2017 10:00 AM to 1:30 PM
Topic: Government Contracting
The University of Mary Washington Small Business Development Center will host "Calculating Indirect Rates for Beginners" Government Contracting Accounting is a specialized type of accounting required for all organizations that conduct business with the federal government. Indirect cost rates are necessary for contract pricing and payment purposes on government contracts. An indirect cost rate is simply a way of determining how to fairly and convenience proportion indirect cost to a contract or activity of an organization.
Fee: $ 75.00
Tuesday, March 28, 2017 1:00 PM to 4:00 PM
Topic: Government Contracting
This workshop will cover GSA solicitation requirements and the steps GSA requires to help you prepare to make your Schedule a success. Topics include quantifying your GSA Schedule prospects, developing your GSA Schedule business plan, evaluating your competitiveness, strategy, pricing, and comparative value to federal customers, and making your pursuit decision with a rigorous model. Then we will look at the GSA Schedule solicitation structure, elements and requirements, identify what responses are required, and link them to solicitation forms and suggested templates to ensure compliance. We also will describe the typical post-award operation and what it will involve and require. The workshop will touch on comparisons to competitors and relationships to customers and related strategies and will look at GSA’s submission processes and mechanics. Our objectives are for you to make a good pursuit decision, to succeed when you proceed, and to generate value for your customers and your business. The information and processes we cover will also be useful in your commercial business pursuits. Although we want to simplify, streamline and expedite your consideration, decision and proposal response, if that is your path, we also remind you that your responses and the solicitation become your GSA contract. It is important to read and understand the entire solicitation. Also, the more effort and insight you put into your GSA Schedule business plan, the greater the probability that you will succeed.
Speaker: Charles Bakewell
Wednesday, March 29, 2017 10:30 AM to 12:00 PM
Topic: Marketing and Sales
Marketing – Advertising – What’s the Difference? This course will unveil the seven factors that build a full marketing plan for your business. By the end of this course, you will have a full understanding of all seven factors and will be equipped with new knowledge and tools to immediately implement a full marketing strategy for your business or organization.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Wednesday, March 29, 2017 11:30 AM to 1:30 PM
Topic: Managing a Business
Join the SBDC & the Greater Springfield Chamber for this informative lunch & learn. Become a more productive small business owner: productivity tools & best practices We all want to get more done. According to survey done by The Alternative Board in late 2015, most Small Business owners list "Internet/Email" as a major time-wasting challenge. There is so much available to help us get things done online, and also unending opportunities for distractions. There are good methods and practices for getting out of the weeds and back on track with your personal productivity as a small business owner. What we will discuss in this seminar: • How do you determine where you're wasting hours online, so you can reduce online activities that aren't useful to your bottom line? • What methods and skills are available and needed to handle your web, mobile, and social media marketing and customer engagement without spending countless hours online? • What are the best small business tools to help you manage your time, tasks, projects, and team management effectively? SPEAKER BIO: The seminar will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success : Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, and Managing Director of W3C Web Services, an affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting service focused on helping Small Business market and manage on the Web. Please arrive on time. If you arrive 15 minutes late you will not be able to attend the class. ** This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer. Please respect our volunteer's time by arriving on time. If you are unable to attend the class, please notify us promptly. Refunds will be made in accordance with our published cancellation policy. ** CANCELLATION POLICY: If you are unable to attend the workshop, please notify us 48 HOURS in advance so that we may contact those on the waiting list. No refunds or transfers. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker: Ray Sidney-Smith, W3 Consulting
Fee: $ 20.00
Wednesday, March 29, 2017 12:30 PM to 2:00 PM
Topic: Marketing and Sales
Target audience identification including demographics, consumer discretionary income and barriers to entry will all be outlined in this course. Along with that knowledge; you will also be instructed on how to perform a SWOT analysis – strengths, weaknesses, opportunities, and threats, as they apply to your specific product or service.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Wednesday, March 29, 2017 3:00 PM to 5:00 PM
Topic: Start-up Assistance
Speaker: Community Investment Collaborative
Thursday, March 30, 2017 10:30 AM to 12:00 PM
Topic: Marketing and Sales
Whether you're an experienced networker or new to the sport, this course will be an eye-opener! We will unveil 18 critical success factors surrounding networking in our technologically-savvy society and teach you how to transition away from the theoretical underpinnings of stagnant networking paradigms.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Thursday, March 30, 2017 12:30 PM to 2:00 PM
Topic: Marketing and Sales
So they say red is robust and purple is royal – what colors are you incorporating into your branding and do they match the message you wish to deliver for your business? This course will train you in critical design principles and allow you to determine if your colors and message are a good fit.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Friday, March 31, 2017 10:00 AM to 12:00 PM
Topic: Marketing and Sales
Are you wondering how to attract, acquire, and engage your targets online and influence their behaviors? Content marketing may be the strategy for you. This is the marketing and business process for creating and distributing relevant and valuable content to a clearly defined and understood target audience – with the object of driving profitable customer action. By participating in this course, you will learn the benefits of and channels for content marketing and a website-based approach to broadcasting content. You will also gain skills for developing your content marketing topics, for deciding on your content channels, for outlining a sustainable content calendar/schedule, and how to work on your editorial calendar for the next 3 to 6 months.
Speaker: Irene Karedis Borys, Business Development Account Manager, CYBERBILITY
Friday, March 31, 2017 1:00 PM to 3:00 PM
Topic: Marketing and Sales
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who are not. For small businesses in saturated industries, or perhaps with a new website or a site which otherwise does not rank naturally – Google AdWords Ads can position your site at the top of the list to targeted searchers. You will objectives for which Google AdWords Advertising is able to achieve, how the bidding process works, how to pick the keywords needed to serve your ads, what content to select in creating your ads, how to understand your results, how to set up a campaign with carefully considered keywords, keyword groups, ad type and copy. Prerequisite: Have your AdWords account set up before class. If you need instructions: https://support.google.com/adwords/answer/6366720?hl=en
Speaker: Alexandra Schmidt, Digital Marketing & Social Media Manager, Cyberbility

April

Saturday, April 01, 2017 8:30 AM to 12:30 PM
Topic: Managing a Business
Deepen your understanding of financial statements and effective budgeting techniques Explore Facebook & Google for Business and using them for child safety and effective communication Reduce employee turnover through improved human resource management systems and techniques Coffee, donuts & light snacks provided
Speaker: Lauren Small, MBA, Early Education Business Consultants
Saturday, April 01, 2017 9:30 AM to 3:30 PM
Topic: Managing a Business
Who Should Take this Class: *New and existing small business owners who are looking to launch, pivot or take their business to new levels *Makers of physical products, including food makers ~An application is required for consideration. Sign-up to receive the application. Space is limited. About the Workshop: This five week program will focus on the Lean Startup Method. *Generate a sustainable business model or find out whether you have a market ready product *The Business Model Canvas *Value Proposition *Custom Discovery *Product Market Fit *Customer Validation *How to Conduct Customer Interviews *Elevator Pitch Presentations *Key Resources and Metrics *Cost & Revenue Streams IMPORTANT DATES: (Please arrive on time) *Saturday, April 1st: 9:30 am —3:30 pm (mandatory) *Thursdays 4:00 pm—7:00 pm: April 6th April 13th April 20th April 27th May 4th Series Cost: $300. The price includes class instruction, guest speakers, class handouts, light refreshments, and pitching session. ~An application is required for consideration. Sign-up to receive the application. ~Important: Once approved full payment is due within 48 hours of approval. CANCELLATION POLICY Lean Startup Workshop Series: -Participants whose checks are returned for insufficient funds will be charged a $35 fee. -Participants who have paid for the series and do not cancel at least two (2) weeks in advance, will forfeit their entire payment. No transfers. -Participants wishing to receive a refund will be charged a 10% administrative fee. -Participants will not receive a refund until after the conclusion of the first class. ** This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer business experts. Please respect our volunteer's time by arriving on time. If you are unable to attend, please notify us promptly. Speakers: Gisele, the SBDC Director at the CBP, will lead the workshop series, with a team of other instructors with a range of expertise. Gisele brings her diverse experience in banking, consulting and working with startups, small businesses and large corporations to help CBP clients grow. Bob Smith (MEC SBDC Director), Callye Keen (Redblue Initiative), Juli Monroe (WBC at CBP), Rafael Martinez (Access National Bank). This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker: Gisele Stoltz
Tuesday, April 04, 2017 9:00 AM to 11:30 AM
Topic: Marketing and Sales
The University of Mary Washington Center for Economic Development will host "How to get Started on Social Media" seminar This workshop is designed for small business owners who are not currently using social media to market their businesses and those who are not using social media effectively. It will help business owners navigate the many social media options available to them, determine which are the most useful for their businesses, set their social media marketing goals, and measure whether their goals are being met.
Speaker: Susan Ball
Fee: $ 30.00
Tuesday, April 04, 2017 11:30 AM to 1:00 PM
Topic: Government Contracting
Learn how to position your small business to bid on contracts for goods and services with the Commonwealth of Virginia state agencies and other public entities which use eVA as their procurement portal to advertise solicitations and award the contracts. Ask the questions you’ve had, but didn’t know where to turn for the answers. Shake that old perception that the bureaucracy is too much to deal with, and learn some short cuts for finding new markets for the commodities your company provides.
Speaker: Courtney Mustin, Business Services Manager, Central and North Central Regions, Virginia Department of Small Business Supplier Diversity
Tuesday, April 04, 2017 1:00 PM to 2:30 PM
Topic: Marketing and Sales
Marketing – Advertising – What’s the Difference? This course will unveil the seven factors that build a full marketing plan for your business. By the end of this course, you will have a full understanding of all seven factors and will be equipped with new knowledge and tools to immediately implement a full marketing strategy for your business or organization.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Tuesday, April 04, 2017 3:00 PM to 4:30 PM
Topic: Marketing and Sales
Target audience identification including demographics, consumer discretionary income and barriers to entry will all be outlined in this course. Along with that knowledge; you will also be instructed on how to perform a SWOT analysis – strengths, weaknesses, opportunities, and threats, as they apply to your specific product or service.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Tuesday, April 04, 2017 5:00 PM to 6:30 PM
Topic: Managing a Business
Tuesday, April 4, 2017 Managers, this is for YOU! Gone are the days of having employees – you now have stakeholders and thus, you’ll want to learn how to become a coach for optimal employee engagement. During this course, you will be introduced to the modifications required to exact a coaching role, be provided statistics for ROI – utilizing coaching methodologies, and be given opportunities for shared learning with the group.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Wednesday, April 05, 2017 10:30 AM to 12:30 PM
Topic: Marketing and Sales
What are the best social channels today to achieve your business objectives? You seek to increase leads, engage a loyal following, raise your brand awareness, or remain top of mind. Social media channels can be spaces where your audience hangs out. This session will unpack the characteristics of each of the popular social sites and help you learn which is right for you to use and instruct you on how to use them. You will learn which target audience each channel attracts, what business objectives each channel can achieve, what content activity engages and grows each channel and what timing and pacing of posts are optimal for each channel. You'll also be equipped to select your priority channels, how to post, how to find and use a hashtag, prepare a posting strategy and understand post reach and algorithms.
Speaker: Alexandra Schmidt, Digital Marketing & Social Media Manager, Cyberbility
Thursday, April 06, 2017 12:00 PM to 1:00 PM
Topic: Cash Flow Management
Speaker: Bill Freehling
Thursday, April 06, 2017 4:00 PM to 7:00 PM, 4 sessions ending Thursday, May 04
Topic: Managing a Business
Who Should Take this Class: *New and existing small business owners who are looking to launch, pivot or take their business to new levels *Makers of physical products, including food makers About the Workshop:   This five week program will focus on the Lean Startup Method. *Generate a sustainable business model or find out whether you have a market ready product *The Business Model Canvas *Value Proposition *Custom Discovery *Product Market Fit *Customer Validation *How to Conduct Customer Interviews *Elevator Pitch Presentations *Key Resources and Metrics *Cost & Revenue Streams IMPORTANT DATES: (Please arrive on time) *Saturday, April 1st: 9:30 am —3:30 pm (mandatory) *Thursdays 4:00 pm—7:00 pm: April 6th April 13th April 20th April 27th May 4th Series Cost: $300. The price includes class instruction, guest speakers, class handouts, light refreshments, and pitching session. ~Important: Once approved full payment is due withing 48 hours of approval. Space is not held. CANCELLATION POLICY Lean Startup Workshop Series: -Participants whose checks are returned for insufficient funds will be charged a $35 fee. -Participants who have paid for the series and do not cancel at least two (2) weeks in advance, will forfeit their entire payment. No transfers. -Participants wishing to receive a refund will be charged a 10% administrative fee. -Participants will not receive a refund until after the conclusion of the first class. ** This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer business experts. Please respect our volunteer's time by arriving on time. If you are unable to attend, please notify us promptly. Speakers: Gisele, the SBDC Director at the CBP, will lead the workshop series, with a team of other instructors with a range of expertise. Gisele brings her diverse experience in banking, consulting and working with startups, small businesses and large corporations to help CBP clients grow. Bob Smith (MEC SBDC Director), Callye Keen (Redblue Initiative), Juli Monroe (WBC at CBP), Rafael Martinez (Access National Bank). This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker: Gisele Stoltz
Monday, April 10, 2017 9:00 AM to 11:30 AM
Topic: Start-up Assistance
The UMW Small Business Development Center will host the First Steps to Starting a Business Seminar This Seminar will provide the basic of self evaluation, the idea, defining the need, determining the feasibility, and what actions are necessary. Topics within these areas will include analytical methods; research sources; the legal forms of businesses; record keeping; laws, regulations, and policies; and a discussion on the value and importance of business plans and financial analyses.
Speaker: Susan Ball
Fee: $ 30.00
Tuesday, April 11, 2017 9:00 AM to 12:00 PM
Topic: Managing Employees
The University of Mary Washington Center for Economic Development Center will host "Human Resource Law 101" Randy Sparks, Jr. is a member of the Labor and Employment Law Practice Group at Kaufman & Canoles. He concentrates his practice in employment litigation, representing employers in employment discrimination, sexual harassment, breach of employment contract, non-compete, and wage and hour claims before various state and federal courts and administrative agencies. Randy also advises and trains clients on lawful employment practices and other workplace issues.
Speaker: Randy Sparks
Fee: $ 45.00
Tuesday, April 11, 2017 4:00 PM to 7:00 PM
Topic: Start-up Assistance
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then this is the class for you! Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity structure, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. We cover the nine steps to market research to determine if your business idea makes sense. Class is for individuals in business, thinking of starting a business even if it might be years in the future. The class is 3.0 hours long so these topics will only be briefly covered. Upon completing the class you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in our office. We do not charge anything for our one-on-one sessions. CLASS IS LOCATED AT THE MONTGOMERY COUNTY CHAMBER OF COMMERCE located at 1520 N Franklin St, Christiansburg, VA 24073 Please make payment by credit card at the end of registration, sending in a check prior to class, or stopping by our office and paying by check. Credit card payments cannot be accepted over the phone. We do not give refunds;, however, if you miss class, you can attend another class. Roanoke Regional Small Business Development Center to 210 S. Jefferson Street, Roanoke VA 24011. For questions please call Bart Smith at 983-0717 ext 102.
Speaker: Bart Smith
Fee: $ 20.00
Tuesday, April 11, 2017 4:00 PM to 7:00 PM
Topic: Start-up Assistance
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then this is the class for you! Business Basics is an introduction to owning your own business. Topics covered include deciding on a legal entity structure, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research. We cover the nine steps to market research to determine if your business idea makes sense. Class is for individuals in business, thinking of starting a business even if it might be years in the future. The class is 3.0 hours long so these topics will only be briefly covered. Upon completing the class you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in our office. We do not charge anything for our one-on-one sessions. CLASS IS LOCATED AT THE ROANOKE CHAMBER OF COMMERCE LOCATED DOWNTOWN AT 210 S. Jefferson Street in downtown Roanoke. Please make payment by credit card at the end of registration, sending in a check prior to class, or stopping by our office and paying by check. Credit card payments cannot be accepted over the phone. We do not give refunds;, however, if you miss class, you can attend another class. Roanoke Regional Small Business Development Center to 210 S. Jefferson Street, Roanoke VA 24011. For questions please call Tom Tanner at 983-0717 ext 103.
Speaker: Tom Tanner
Fee: $ 20.00
Wednesday, April 12, 2017 12:00 PM to 1:30 PM
Topic: Not Set
Our annual spring discussion of agriculture business in Region 2000. We're focusing on resources available to farmers, food businesses, and communities with a panel discussion and resource providers. Free. Lunch is provided.
Wednesday, April 12, 2017 1:00 PM to 2:30 PM
Topic: Managing Employees
Wednesday, March 22, 2017 It is said that all problems are created from lack of communication….how much worse then when one does not possess the tools for good and thoughtful communication in the eye of the conflict. This course will demonstrate effective ways to resolve conflict while instilling confidence in participants’ communicative abilities.
Speaker: Shannon Beach, Program Coordinator, Community Investment Collaborative
Wednesday, April 12, 2017 3:00 PM to 4:30 PM
Topic: Marketing and Sales
This course will focus on your business mission and vision, and the understanding that both of these are critically interwoven with your role and your future outcomes. If you have not already created your mission and vision statements, this course will also cover the purpose of both and assist with their creation.
Speaker: Shannon Beach, Program Coordinator, Community Investment Collaborative
Wednesday, April 12, 2017 5:30 PM to 7:00 PM
Topic: Managing Employees
Our greatest commodity: TIME. Our greatest thief of this commodity: TASKS. Register for this course to learn how to quell that reluctant task-list and to more effectively utilize your resources in order to maximize your time.
Speaker: Shannon Beach, Program Coordinator, Community Investment Collaborative
Thursday, April 13, 2017 9:00 AM to 11:00 AM
Topic: Start-up Assistance
Entrepreneurship is the American Dream. Unfortunately, of the 1 million businesses started each year, most of them eventually fail. The one common theme may be lack of planning. If you are considering the possibility of starting a business, this free seminar will provide information that may help your business be among the 20 percent that survive and thrive. Prepare to start a successful business by evaluating your entrepreneurial abilities, marketing strategies, financial resources, legal form of organization, and receive tips to prepare and present your business plan.
Speaker: Kim Ray, Business Analyst & Training Coordinator, Longwood SBDC
Thursday, April 13, 2017 10:00 AM to 12:00 PM
Topic: Start-up Assistance
To register for this workshop, please go to the following website: http://www.centralvirginia.org/small-business-development-center/workshops/
Speaker: CVSBDC: Betty Hoge
Friday, April 14, 2017 7:30 AM to 9:00 AM
Topic: Managing a Business
The Importance of Being Fearless What if failure wasn’t a limitation and taking risks was your status quo? What could you do? Most success happens when we explore and experiment - not when we are fearful. In business, being fearless means setting audacious goals, acting boldly, embracing unlikely partnerships, and accepting the possibility of failure. In this session, we’ll examine common fears and learn how to trust our own abilities, assess realities, understand our passions, and test our assumptions. We’ll talk about turning idea generation into action, the concept of “minimal viable product,” the need to learn and adapt, and how to fail forward. Presenter: Kirsten Moore is owner of The Hub Coworking in Harrisonburg. With six successful startups spanning 15 years, a painful divorce, and one personal reinvention later, Kirsten has learned the art of living fearlessly, never shying away from an opportunity or starting a conversation that matters. Her 20+ year career in marketing, communication, and hospitality will create a safe space to explore and articulate what fears are holding us back and how we create a clear plan to move past them.
Speaker: Kirsten Moore is owner of The Hub Coworking in Harrisonburg.
Fee: $ 15.00
Tuesday, April 18, 2017 11:00 AM to 12:30 PM
Topic: Marketing and Sales
Whether you're an experienced networker or new to the sport, this course will be an eye-opener! We will unveil 18 critical success factors surrounding networking in our technologically-savvy society and teach you how to transition away from the theoretical underpinnings of stagnant networking paradigms.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Tuesday, April 18, 2017 4:00 PM to 7:00 PM
Topic: Start-up Assistance
This course describes the fundamentals of the most important aspect of any small business: marketing. At the end of this course, you will be able to create a marketing plan for your small business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Creating personas, website best practices, social media marketing, and tools for automation and ROI reporting. Pre-Registration is required.
Speaker: Christina Garnett
Fee: $ 20.00
Wednesday, April 19, 2017 11:00 AM to 1:30 PM
Topic: Start-up Assistance
Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you're not sure how to start getting paid. You may have an idea what your concept is but you're not sure if it will make a profitable company. Navigating the ins and outs of creating a business plan, marketing your new business and figuring out how to determine which licenses and permits you really need to launch your new venture.
Speaker: Eric Byrd
Thursday, April 20, 2017 2:00 PM to 4:00 PM
Topic: Marketing and Sales
You are interested in sharing and posting content on a number of social channels and you are ready to learn how to harness the paid marketing tools on social media channels to gain access to the incredible specific target audiences social channels offer. Facebook, Twitter and Instagram will be covered in the course, so be sure to have your accounts set up on these platforms to work on during the course. You will learn what types of advertising is available through Facebook, Twitter, and Instagram, how these channels target audiences, what objectives social media paid ads can achieve, how to prepare and post ads, and how to understand your reach and results. You will develop skills for how to boost a post on Facebook, how to set up an advertisement on Facebook and Instagram, how to advertise on Twitter, and how to use Insights, Analytics, and Ad Reporting on the respective platforms.
Speaker: Alexandra Schmidt, Digital Marketing & Social Media Manager, CYBERBILITY
Saturday, April 22, 2017 9:30 AM to 11:00 AM
Topic: Government Contracting
So they say red is robust and purple is royal – what colors are you incorporating into your branding and do they match the message you wish to deliver for your business? This course will train you in critical design principles and allow you to determine if your colors and message are a good fit.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Saturday, April 22, 2017 12:30 PM to 2:00 PM
Topic: Marketing and Sales
All great entrepreneurs continually freshen and build their methods to consistently attract new customers AND to retain those customers. This course will introduce you to methods you may not considered in the past and will also provide you with tools to assess your current plans and methods, while positioning you for ongoing business growth and development.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
Saturday, April 22, 2017 2:30 PM to 4:00 PM
Topic: Marketing and Sales
Are you maximizing YOU to grow your business? Are you new to a position or interested in a career change? Understanding your unique blend of personal strengths will unleash powerful results that can increase performance, that in turn, increase profitability. You will learn various, proven personal assessment processes and how to apply these results to your business or career.
Speaker: Regina Cook, Executive Director, Louisa County Chamber of Commerce
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